Edtech.com's Summary

Age of Learning is hiring a Senior Product Manager to lead retention, engagement, and monetization strategies for ABCmouse's consumer experience. The role focuses on improving key business outcomes such as retention, conversion, and lifetime value by designing intuitive product experiences, optimizing onboarding and engagement, and managing subscription and in-app purchase monetization. The manager will collaborate across design, engineering, data science, and marketing to identify opportunities, conduct experiments, and deliver measurable results.

Highlights

Drive key growth metrics including retention rates, subscription conversion, engagement, ARPU, and lifetime value.
Design and optimize product loops that encourage habit formation and repeat use.
Improve early user experiences to increase activation and reduce churn.
Manage subscription and in-app purchase strategies including paywalls, pricing, and offers.
Define and execute an A/B testing roadmap for onboarding, engagement, and monetization.
Identify and resolve friction points across the user journey and streamline experiences across devices and user types.
Partner cross-functionally with engineering, design, data analytics, marketing, and finance to align strategy and priorities.
Minimum qualifications include 5+ years in product management for consumer digital products, strong analytical skills, A/B testing experience, and a bachelor's degree or equivalent.
Preferred experience includes subscription-based or free-to-play products, mobile games or edtech, pricing and monetization strategy, and familiarity with dual-user systems.
Estimated salary range from $170,000 to $195,000 USD, with comprehensive health benefits, retirement plan with employer match, paid vacation, and flexible work options.

Senior Product Manager Full Description

Company Overview:

Age of LearningÂ® is the leading developer of engaging and effective Pre-K through 5th grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The companyâs research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse.comÂ® Early Learning Academy and Adventure Academyâ¢, as well as the adaptive, personalized school solutions, My Math AcademyÂ®, My Reading AcademyÂ®, and My Reading Academy EspaÃ±ol. Having served over 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.

Summary:

We are seeking a Senior Product Manager to lead retention, engagement, and monetization for ABCmouse’s consumer experience. This role owns the systems that drive long-term customer value—from onboarding and activation through habit formation, subscription, and lifecycle management.

You will be responsible for improving key business outcomes including retention, conversion, and lifetime value by building intuitive, high-impact product experiences for both children and parents. This includes optimizing onboarding, content discovery, engagement loops, and monetization surfaces such as subscriptions and in-app purchases.

This is a highly cross-functional role requiring strong product judgment, experimentation rigor, and the ability to operate in a fast-moving, data-driven environment. You will partner closely with design, engineering, data science, and marketing to identify opportunities, run experiments, and deliver measurable impact.

Responsibilities:

Own Growth Outcomes

Own and drive key metrics including D1/D7 retention, D30 subscription rate, engagement (activities per user), ARPU, and LTV.

Identify the highest-impact opportunities across the user lifecycle and prioritize ruthlessly.

Lead Retention & Engagement Systems

Design and optimize core product loops that drive repeat usage and habit formation (e.g., learning paths, rewards, progression systems).

Improve early user experience (first session, first week) to increase activation and reduce churn.

Partner with content and design teams to ensure experiences are engaging, intuitive, and age-appropriate.

Drive Monetization Strategy

Own subscription and IAP experiences, including paywalls, pricing, packaging, and offer strategy.

Optimize conversion surfaces across onboarding, in-product prompts, and lifecycle moments.

Balance monetization with long-term retention and learning outcomes.

Build and Scale Experimentation

Define and execute a robust A/B testing roadmap across onboarding, engagement, and monetization.

Use data, user research, and experimentation to validate hypotheses and continuously improve performance.

Establish clear success metrics, guardrails, and decision frameworks.

Improve End-to-End User Journeys

Identify friction across the funnel (e.g., onboarding drop-off, content discovery, payment failures).

Simplify and streamline the experience across devices and user types (parent vs. child).

Partner with platform teams to ensure reliability of account, authentication, and entitlement systems.

Collaborate Cross-Functionally

Work closely with Engineering, Design, Art, UX, Data Analytics, Marketing, and Finance to deliver high-impact initiatives.

Align stakeholders on strategy, trade-offs, and priorities.

Communicate clearly with leadership on progress, risks, and results.

Minimum Qualifications:

5+ years of product management experience in consumer digital products (mobile or web).
Proven track record of driving measurable impact on growth metrics such as retention, engagement, or monetization.

Strong analytical skills with experience using data to inform decisions and evaluate experiments.

Experience running A/B tests and building experimentation roadmaps.

Ability to define product strategy and execute in ambiguous, fast-moving environments.

Strong cross-functional leadership skills, with the ability to influence without authority.

Excellent communication skills, with the ability to articulate complex ideas clearly.

Bachelor’s degree or equivalent practical experience.

Preferred Qualifications:

Experience in subscription-based or free-to-play (F2P) products with a focus on conversion and retention.

Background in mobile games, edtech, or consumer apps with engagement loops and virtual economies.

Experience optimizing onboarding, activation funnels, or lifecycle journeys.

Familiarity with pricing, packaging, and monetization strategy (subscriptions and/or IAP).

Experience working with dual-user systems (e.g., parent/child, buyer/user).

Knowledge of payment systems, subscription lifecycle management, or account platforms (helpful but not core).

Experience working with personalization, recommendation systems, or content discovery.

MBA or advanced degree in a relevant field.

Total Compensation:

The estimated salary range for a new hire in this position is $170,000 USD to $195,000 USD. Salary may vary depending on job-related factors, including knowledge, skills, experience, and location.

Age of Learning currently provides:

â¢ 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums

â¢ A 401(k) program with employer match

â¢ 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year

â¢ Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions

Security Advisory

At Age of Learning, we prioritize a safe recruitment process. Communication will come solely from official Age of Learning email addresses, @aofl.com, or our verified LinkedIn Recruiter accounts â be cautious of deviations. We will never request sensitive personal information during the early application stages. Interviews are conducted via phone, in person, or Zoom â never through messaging apps. Job offers are communicated verbally and followed by written documentation via Docusign. Any requests for personal information will occur through secure channels only.

An Equal Opportunity Employer

Age of Learning, Inc. (the âCompanyâ) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender expression, age, physical or mental disability, medical condition, pregnancy, veteran or military status, marital status, sexual orientation, gender identity, domestic partner status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Age of Learning, Inc. (the âCompanyâ) will consider qualified applicants with criminal histories pursuant to EEOC requirements and state applicable laws, e.g. New York City Fair Chance Act.

Employee/Applicant Privacy Notice

Original Job Description