Edtech.com's Summary

Begin is hiring a Senior Product Manager responsible for defining and driving the product roadmap for the Growth and Parent Experience team. The role involves developing product strategy, optimizing acquisition and conversion funnels, collaborating cross-functionally, and leveraging data-driven experimentation to enhance user experience and drive trial start rates across web and mobile platforms.

Highlights

Develop and communicate product vision and strategy focused on early childhood learning and parent offerings.
Optimize e-commerce and mobile app conversion funnels to drive lead generation and trial start rates.
Partner with marketing growth team to increase high-quality traffic and conversion through lead capture and CRM follow-up.
Leverage A/B testing and market research to innovate and improve product features and user experience.
Collaborate with analysts, designers, developers, learning advisors, and marketing partners for digital product delivery.
Build and manage product roadmaps prioritizing user needs, business goals, and market trends.
Use user research and behavioral insights to ensure seamless multi-platform user experiences.
Define and analyze KPIs related to funnel performance, traffic quality, and conversion metrics.
Coordinate product releases and enhancements to ensure timely, high-impact launches.
Requires 3+ years of product management experience with at least 2 years in growth/acquisition or funnel optimization; Bachelor’s degree required.
Strong analytical skills and effective communication across diverse teams.
Competitive base salary ranging from $135,000 to $155,000, plus equity and comprehensive medical, dental, and vision benefits.

Senior Product Manager Full Description

Senior Product Manager
New York, NY

Begin has a new opportunity for a Senior Product Manager to join our growing team! This role will report to our NYC office in a hybrid capacity or can be remote based in select US locations*.

Begin is an award-winning educational technology company with worldwide impact. With products that are as effective as they are fun, Begin’s family of brands builds critical skills for school and life.

We’re a diverse team of talented people passionate about creating educational content kids love. At Begin, we have the rare opportunity to make a dent in the universe by bringing high-quality at-home learning to kids globally!

Reporting to our Senior Director of Digital Product, the Senior Product Manager will help define and drive the product roadmap for the “Growth and Parent Experience” product team at Begin.

You will be responsible for:

Product strategy: Develop and communicate a clear product vision and strategy for our early childhood learning and parent-focused offerings. This includes optimizing e-commerce conversion funnels on Beginlearning.com and improving acquisition and conversion funnels within our paid mobile apps, driving lead generation and TSR (trial start rate) across platforms.
Growth & acquisition: Partner closely with the marketing growth team to identify and execute strategies that bring in high-quality traffic — including organic visits to our content and blog — and ensure that visitors convert effectively, either immediately or through lead capture and CRM follow-up.
Product innovation: Identify market trends, analyze competitors, and collaborate cross-functionally to introduce innovative features. Leverage A/B testing and iterative experimentation to ensure new ideas measurably enhance the user experience and drive conversion.
Cross-functional collaboration: Work closely with analysts, designers, developers, learning advisors, and marketing partners to deliver outstanding digital experiences that fuel both growth and conversion.
Roadmap ownership: Build and manage the product roadmap, prioritizing initiatives that balance user needs, market trends, and business objectives, with a sharp focus on driving TSR and conversion rates across web and mobile.
User experience & research: Champion a seamless, intuitive experience throughout our multi-brand, multi-platform ecosystem. Use user research and behavioral insights to ensure we deeply understand and address customer needs.
Market & competitive research: Conduct ongoing market analysis to keep ahead of user needs, industry shifts, and competitor moves, bringing actionable insights that inform both conversion and acquisition strategies.
Metrics & analytics: Define, track, and analyze KPIs tied to funnel performance, TSR, traffic quality, and conversion outcomes. Use rigorous A/B testing and experimentation to validate hypotheses and uncover opportunities for improvement.
Release planning: Coordinate product launches and ongoing enhancements, ensuring high-quality, timely releases that drive measurable impact.

Must haves:

3+ years in product management, including at least 2 years focused on growth, acquisition, or funnel optimization — with a proven track record of improving TSR and conversion on web and/or mobile apps.
Bachelor’s degree required.
Strong analytical mindset with the ability to make data-driven decisions, especially around conversion and trial metrics.
Excellent communication and collaboration skills, with the ability to partner across diverse teams and clearly explain complex ideas.

We like people who:

Are open to suggestions, collaborative, and thrive in team environments
Love and are willing to learn new technologies and styles
Are scrappy, entrepreneurial with the ability to turn around high-quality projects quickly without depending on a large team

What you’ll get:

Begin offers competitive compensation including equity and full benefits.
Smart, passionate, and engaged co-workers.
Excellent top-tier Medical/Dental/Vision benefits
The chance to have a big impact, quickly
The rare opportunity to make a dent in the universe. We’re bringing a love of reading and learning to children globally!

*Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, KS, MA, MN, MT, NV, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.

Salary MIN: $135,000 MAX: $155,000 . This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors. We're able to answer any additional questions you may have as you move through the interview process.

Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

At Begin, we are committed to building a diverse team of talented people who are passionate about creating educational content kids love. We believe in fostering a culture where productivity can flourish, one that is empathetic, respectful, and inclusive. At Begin, we know that diversity, equity, and inclusion aren’t just an idea, a one-time initiative, or phrases to throw into a job post: they’re a daily practice and an ongoing conversation. We survey our team about inclusivity, run training on DEI topics, and have a committee to ensure we are all continuing to learn and grow.

Original Job Description

Senior Product Manager
New York, NY

Begin has a new opportunity for a Senior Product Manager to join our growing team! This role will report to our NYC office in a hybrid capacity or can be remote based in select US locations*.

You will be responsible for:

Product strategy: Develop and communicate a clear product vision and strategy for our early childhood learning and parent-focused offerings. This includes optimizing e-commerce conversion funnels on Beginlearning.com and improving acquisition and conversion funnels within our paid mobile apps, driving lead generation and TSR (trial start rate) across platforms.
Growth & acquisition: Partner closely with the marketing growth team to identify and execute strategies that bring in high-quality traffic — including organic visits to our content and blog — and ensure that visitors convert effectively, either immediately or through lead capture and CRM follow-up.
Product innovation: Identify market trends, analyze competitors, and collaborate cross-functionally to introduce innovative features. Leverage A/B testing and iterative experimentation to ensure new ideas measurably enhance the user experience and drive conversion.
Cross-functional collaboration: Work closely with analysts, designers, developers, learning advisors, and marketing partners to deliver outstanding digital experiences that fuel both growth and conversion.
Roadmap ownership: Build and manage the product roadmap, prioritizing initiatives that balance user needs, market trends, and business objectives, with a sharp focus on driving TSR and conversion rates across web and mobile.
User experience & research: Champion a seamless, intuitive experience throughout our multi-brand, multi-platform ecosystem. Use user research and behavioral insights to ensure we deeply understand and address customer needs.
Market & competitive research: Conduct ongoing market analysis to keep ahead of user needs, industry shifts, and competitor moves, bringing actionable insights that inform both conversion and acquisition strategies.
Metrics & analytics: Define, track, and analyze KPIs tied to funnel performance, TSR, traffic quality, and conversion outcomes. Use rigorous A/B testing and experimentation to validate hypotheses and uncover opportunities for improvement.
Release planning: Coordinate product launches and ongoing enhancements, ensuring high-quality, timely releases that drive measurable impact.

Must haves:

3+ years in product management, including at least 2 years focused on growth, acquisition, or funnel optimization — with a proven track record of improving TSR and conversion on web and/or mobile apps.
Bachelor’s degree required.
Strong analytical mindset with the ability to make data-driven decisions, especially around conversion and trial metrics.
Excellent communication and collaboration skills, with the ability to partner across diverse teams and clearly explain complex ideas.

We like people who:

Are open to suggestions, collaborative, and thrive in team environments
Love and are willing to learn new technologies and styles
Are scrappy, entrepreneurial with the ability to turn around high-quality projects quickly without depending on a large team

What you’ll get:

Begin offers competitive compensation including equity and full benefits.
Smart, passionate, and engaged co-workers.
Excellent top-tier Medical/Dental/Vision benefits
The chance to have a big impact, quickly
The rare opportunity to make a dent in the universe. We’re bringing a love of reading and learning to children globally!

*Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, KS, MA, MN, MT, NV, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.

Let me find your next job.

Thanks - you're signed up.

Senior Product Manager

Edtech.com's Summary

Senior Product Manager Full Description

Solutions Design Specialist

Senior Web Designer

Production Design Manager, Bilingual (Contract)

Production Designer, Bilingual (Contract)

Product Specialist, Literacy Pilots