Udemy
Senior Product Manager, Acquisition
🇺🇸 Hybrid - Austin, TX
🕑 Full-Time
💰 $176K - $220K
💻 Product Development
🗓️ October 8th, 2025
Amplitude
Mixpanel
SQL
Edtech.com's Summary
Udemy is hiring a Senior Product Manager, Acquisition. In this role, the manager leads the vision, strategy, and execution for user acquisition, collaborating with Marketing, Engineering, Design, and Data Science to innovate and optimize acquisition channels such as landing pages, SEO, and referral systems. They focus on balancing short-term conversion improvements with scalable, long-term growth strategies through data-driven experimentation and analysis.
Highlights
- Lead product strategy and roadmap for user acquisition and growth.
- Develop scalable frameworks for campaign landing pages, SEO topic pages, and logged-out funnels.
- Collaborate with Marketing to design and test paid acquisition campaigns and funnel experiments.
- Design referral and viral sharing mechanics to expand Udemy's user reach.
- Employ strong analytical skills with SQL, Amplitude, Mixpanel, or equivalent analytics tools.
- Possess technical SEO knowledge including site architecture, structured data, Core Web Vitals, and crawling/indexation.
- Require 5+ years of product management experience focused on consumer growth and acquisition.
- Encourage a test-and-learn culture with hypothesis-driven experimentation and iterative optimization.
- Compensation ranges from $176,000 to $220,000 USD base salary plus equity eligibility.
- Collaborate across multiple departments: Marketing, Engineering, Design, and Data Science to drive user acquisition initiatives.
Senior Product Manager, Acquisition Full Description
Senior Product Manager, Acquisition
Austin, TX
Join Udemy. Help define the future of learning.
Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.
Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.
Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.
Where we work
Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) in our San Francisco or Austin hubs, and flexibility on Mondays and Fridays.
About your skills
- Strategic Problem Solving: You see beyond the immediate problem and uncover the fundamental “why.” You’re a systems thinker who can identify root causes and design scalable solutions that align with Udemy’s long-term growth.
- Influence & Collaboration: You build trust and alignment across Marketing, Engineering, Design, and Data Science. You know when to push back, when to compromise, and how to scope solutions that get to “yes” while protecting the integrity of outcomes for learners and the business.
- Analytical Decision Making: You thrive on data. You use critical thinking to balance multiple perspectives, apply structured decision frameworks, and clearly communicate choices. Once a path is set, you ensure execution is aligned and measurable.
- Experimentation & Learning: You foster a test-and-learn culture. You generate hypotheses, design experiments, and quickly translate insights into scalable solutions that improve acquisition efficiency.
About this role
At Udemy, we believe learning transforms lives. We’re seeking an experienced Senior Product Manager, Acquisition to own the vision, strategy, and execution of how millions of learners discover Udemy worldwide.
You’ll be responsible for everything from campaign landing frameworks and SEO driven surfaces to referral loops and logged out funnels. You’ll partner with Marketing, Engineering, Design, and Data Science to build and unlock new ways to acquire users efficiently and at scale.
What you’ll be doing
- Define and drive the product strategy, roadmap, and KPIs for user acquisition.
- Build scalable frameworks for campaign landing pages, SEO category/topic pages, and logged-out funnels.
- Partner with Marketing to design and test creative, targeting, and funnel experiments that improve paid acquisition efficiency.
- Design and enhance referral and viral sharing mechanics that expand Udemy’s reach.
- Balance near-term conversion wins with long-term investments in scalable growth systems.
- Champion a test-and-learn culture of fast iteration and continuous optimization.
What you’ll have
While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following:
- 5+ years of product management experience in consumer growth and acquisition.
- Track record of building and optimizing acquisition surfaces such as landing pages, SEO frameworks, or referral programs.
- Strong quantitative skills; comfortable with SQL, Amplitude, Mixpanel, or similar analytics platforms.
- Technical knowledge of SEO fundamentals (site architecture, structured data, Core Web Vitals, crawling/indexation).
- Experience improving marketing efficiency through attribution, funnel optimization, or experimentation at scale.
- Ability to turn insights into product ideas and drive execution toward measurable outcomes.
- A growth mindset, hypothesis-driven, and the ability to move seamlessly between strategic thinking and hands-on delivery.
Posting Date: September 26, 2025
Application window: September 26, 2025 - 10th October, 2025
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.
Hiring Compensation Range
$176,000—$220,000 USD
Why work here?
You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match each of the qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
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