Guild Education
Senior Product Marketing Manager (Denver Hybrid)
🇺🇸 Hybrid - Denver, CO
🕑 Full-Time
💰 $150K - $189K
💻 Marketing
🗓️ October 2nd, 2025
Edtech.com's Summary
- Lead market research and provide insights to shape messaging, go-to-market strategy, and sales enablement for a specific industry vertical.
- Create and refine Guild's industry positioning and narrative to resonate with HR, L&D, and executive buyers.
- Collaborate with Sales, Enablement, Customer Success, Product, and Brand teams to activate industry messaging across campaigns and channels.
- Influence product roadmap and GTM strategies by surfacing vertical insights.
- Requires 6+ years in product marketing or related field, preferably in B2B SaaS or HR Tech.
- Strong storytelling, communication, competitive analysis, and cross-product messaging skills.
- Proven ability to partner with sales teams and build consensus across executive and cross-functional groups.
- Base salary range: $150,000 - $188,600 plus stock options, with compensation based on experience and competencies.
- Guild partners with major employers such as Chipotle, Target, and JPMorgan Chase, focusing on talent development.
- Offers comprehensive benefits including health care, 401k, paid leave, family-friendly policies, wellness support, and education assistance.
Senior Product Marketing Manager (Denver Hybrid) Full Description
At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.
If you are an Internal Candidate, please apply via our Internal Job Board.
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To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, weâve identified consistent expectations for all of Guildâs people managers â helping you know what to expect from your experience here.
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We encourage our Denver-based employees to work in-office three days per week. This hybrid role includes additional perks for those who commit to being on-site all three days at our Denver HQ.
Guild is seeking a Senior Product Marketing Manager to lead the development of strategic, industry positioning and messaging for one of our priority verticals. In this highly visible and cross-functional role, youâll bring Guildâs full portfolio of solutions to life âensuring our narrative resonates deeply with buyer personas, differentiates us in a crowded market, and drives pipeline and revenue growth.
This role blends industry-focused storytelling with portfolio-level marketing. Youâll serve as the voice of your assigned industry internally and the architect of Guildâs narrative externallyâcrafting compelling content, enabling the field, and activating bold messaging across campaigns, events, and channels.
Responsibilities:
- Market Insight Leadership: Lead ongoing customer, market, and competitive research within your assigned verticalâtranslating insights into actionable recommendations that shape messaging, GTM strategy, and sales enablement. Bring sharp perspective on buyer pain points, industry dynamics, and emerging opportunities that Guild can uniquely address.
- Own Industry Positioning & Narrative: Own the creation, refinement, and articulation of Guildâs industry positioningâensuring clarity, differentiation, and resonance with HR, L&D, and executive buyers. Build narrative-driven assets that bring this story to life, from messaging frameworks and executive guides to external-facing decks. Extend Guildâs voice through high-impact channels such as events, webinars, and thought leadership platforms to drive demand and shape the market.
- Cross-Functional Collaboration & Activation: Partner with Sales, Enablement, Customer Success, Product, and Brand to activate industry messaging across all GTM motions. Ensure a unified, powerful story across campaigns, pitches, events, and webinarsâdirectly supporting pipeline growth and sales momentum.
- Strategic Influence: Serve as a trusted partner to Sales, Customer Success and Product leaders. Surface industry insights that inform product roadmap decisions, identify vertical use cases, and guide long-term go-to-market strategy. Measure and optimize messaging effectiveness to ensure impact on pipeline and revenue.
Required Proficiencies
- 6+ years in product marketing or related field, with a proven track record in positioning and messagingâpreferably in B2B SaaS or HR Tech
- Exceptional storytelling and communication skills, with the ability to distill complex ideas into clear, compelling narratives for diverse audiences, especially HR or L&D buyers
- Expertise in competitive analysis, market research, and leveraging insights to shape vertical messaging and GTM strategy
- Experience crafting cross-product messaging and aligning capabilities to industry-specific pain points and use cases
- Proven success partnering with Sales and Enablement to create impactful sales narratives, tools, and plays
- Ability to build consensus across executive and cross-functional teams and influence strategy in complex organizations
Nice to have
- Experience marketing to or working in a specific industry (e.g., healthcare, retail, financial services, manufacturing)
We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $150,000-$188,600 and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.
Posting Date:
*This role will remain open for a minimum of 3 days.
Guild is Americaâs leading talent development company, partnering with the countryâs most innovative employers, including Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, PepsiCo, Tyson, and more, to build the talent needed for today and a resilient workforce for tomorrow. Guild helps employers identify, develop, and mobilize internal talent â enabling workers to gain skills for in-demand roles and helping companies stay agile. By connecting employees to real-world learning, coaching, and career support, and providing companies with actionable talent insights, Guild transforms overlooked talent into high-impact contributors and positions companies for long-term, sustainable growth. For more information, visit https://www.guild.com.
Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.
Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:
- Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
- Access to a 401k to help save for the future
- Vacation policy to rest and recharge
- 8 days of fully-paid sick leave, to take the time to heal and or recover
- Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
- Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
- Education benefits and tuition assistance to help your future development and growth
I understand that I am applying for employment with Guild and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may use other service providers to assist in the application process. Guild may share my information with such third-party service providers in connection with my application and for the start of employment.
I understand and agree to Guild's use of my information in accordance with Guild's Privacy Policy and, for applicants that are residents of the State of California, Guild's Applicant Privacy Notice and California Notice at Collection.
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