Senior Product Marketing Manager, Enterprise / Government

🇺🇸 Hybrid - San Francisco, CA

🕑 Full-Time

💰 $165K

💻 Marketing

🗓️ June 9th, 2025

SaaS RFP

Edtech.com's Summary

Wonderschool is hiring a Senior Product Marketing Manager, Enterprise / Government. This role involves crafting positioning, messaging, and collateral to help government clients understand the company's SaaS platform, analyzing competitor materials, researching procurement processes, and supporting sales conversations. The candidate will also be responsible for building responses to RFPs and formal proposals while reporting directly to the CEO until a Head of Marketing is appointed.

Highlights

Develop clear positioning and messaging for the platform.
Create sales collateral, decks, proposals, and budget narratives.
Research agency needs and competitors, support RFP responses.
Support sales efforts through agency pitches and travel.
Experience preferred in management consulting, design firms, or enterprise teams.
Familiarity with public sector procurement and SaaS positioning.
Must be comfortable working with CIOs, CTOs, and agency executives.
Base salary starts at $165K+ with bonus and equity options.

Senior Product Marketing Manager, Enterprise / Government Full Description

Wonderschool builds AI-powered software for governments to better support childcare providers. Our platform helps agencies run subsidy programs, resource portals, capacity planning tools, and more—backed by real-time data and decision-making AI. We currently operate solutions like the Florida Child Care Finder and are rolling out 20+ modules across agencies nationwide.

We’re seeking a product marketer to help explain what we do, tell our story clearly, and make it easy for buyers to understand our value. You’ll craft positioning, messaging, and collateral that help governments understand how our SaaS platform works and why it’s better than incumbents. You’ll dig into competitor materials, research procurement processes, and support sales conversations with sharp, strategic content. You’ll also support the team in building responses to RFPs and formal proposals. You’ll report directly to the CEO until a Head of Marketing is hired.

Ideal candidates have experience in management consulting, design firms, or fast-moving enterprise teams—comfortable juggling competing deadlines, acting fast on incomplete data, and pushing for clarity under pressure. Backgrounds involving financial, data, or enterprise software are strongly preferred.

You will:

Develop positioning and messaging that explains our platform clearly
Create proposals, decks, and outbound sales collateral
Write budget narratives and justification language for buyers
Support RFP responses in partnership with the broader team
Research agency needs, buying behavior, and competitors
Travel to support agency pitches and sales efforts
Update website and pitch materials with clarity and urgency

You have:

Strong writing and positioning skills under pressure
Excellent taste and ability to translate strategy into messaging
Experience in consulting, agency, or competitive B2B/Gov environments
Familiarity with public sector procurement and SaaS positioning
Experience with financial, enterprise, or data-heavy products
Comfortable working with CIOs, CTOs, and agency execs
Detail-oriented, fast-moving, and organized
Comfortable working some weekends and being in-office 3–5 days/week

Base salary starts at $165K+, bonus and equity included on top and negotiable competitive levels depending on appropriate leveling you are coming in with. We’re open to the right package for the right person.