Senior Product Marketing Manager, SMB / Child Care Providers

🇺🇸 Hybrid - San Francisco, CA

🕑 Full-Time

💰 $150K

💻 Marketing

🗓️ June 9th, 2025

Edtech.com's Summary

Wonderschool is hiring a Senior Product Marketing Manager, SMB / Child Care Providers. The role involves owning messaging, driving acquisition and retention, and enhancing provider understanding of Wonderschool's platform to facilitate growth. This position requires shaping the provider journey from initial contact to long-term success, while collaborating with various teams to optimize performance.

Highlights

Own messaging across the website and provider lifecycle.
Define and test converting value propositions across segments.
Collaborate with product and design teams to enhance the funnel.
Analyze customer acquisition cost (CAC) and lifetime value (LTV).
Write effective provider-facing content and campaigns.
Experience with management consulting, design agencies, or SMB product management preferred.
Familiarity with financial or data-centric platforms is advantageous.
Base salary starts at $150,000, with potential bonuses and equity.

Senior Product Marketing Manager, SMB / Child Care Providers Full Description

Wonderschool builds AI-powered software to help child care providers start and grow their businesses. We support new and existing programs with tools for licensing, pricing, enrollment, billing, staffing, subsidies, and day-to-day operations. Our platform helps providers grow revenue by attracting more families, hiring teachers, and automating key business workflows.

We offer services like coaching, tuition strategy, enrollment funnel optimization, marketing, subsidy integration, teacher matching, billing automation, and food program tracking. Providers use Wonderschool to increase tuition, improve conversions, and run more profitable, compliant programs—faster.

Today, many providers find us through government partnerships. Over time, we’ll expand direct to provider across the country.

We’re hiring a product marketer to own messaging, drive acquisition and retention, and help providers understand how Wonderschool helps them grow. You’ll shape the full provider journey—from first touch to long-term success.

Ideal candidates have experience in management consulting, design firms, or fast-moving enterprise teams—comfortable juggling competing deadlines, acting fast on incomplete data, and pushing for clarity under pressure. Backgrounds involving financial, data, or enterprise software are strongly preferred.

ou will:

Own messaging across website, onboarding, and retention
Define and test value props that convert across segments
Write campaigns and provider-facing content that resonates
Collaborate with product and design to improve the funnel
Analyze CAC, LTV, and conversion performance and adjust
Help refresh and maintain the provider-facing website

You have:

Strong writing and communication skills
Great taste and a clear, modern voice
Experience in consulting, design agencies, or fast-paced product teams
Experience with SMBs and high-quality user experiences
Familiarity with financial or data-centric platforms is a plus
Ability to work quickly with data and iterate on performance
Familiarity with providers who accept subsidies and private pay
Comfortable working some weekends and being in-office 3–5 days/week

Base salary starts at $150K+, bonus and equity included on top and negotiable competitive levels depending on appropriate leveling you are coming in with. We’re open to the right package for the right person.