Senior Program Coordinator (CRM Specialist)

🇺🇸 Hybrid - Camden, NJ 🕑 Full-Time 💰 $68K - $101K 💻 Marketing 🗓️ June 3rd, 2026

CRM Salesforce SQL

Edtech.com's Summary

Rutgers University–Camden is hiring a Senior Program Coordinator (CRM Specialist) to manage email marketing execution supporting undergraduate and graduate recruitment, yield, and engagement. The role involves building and maintaining automated email journeys, audience segmentation, data integrations, testing, and performance optimization using Salesforce Marketing Cloud and Slate while advising multiple departments on communication strategy and platform capabilities.

Highlights

Primary technical owner of email marketing execution using Salesforce Marketing Cloud and Slate.
Build, configure, and maintain automated email journeys, audience segmentation, and data integrations.
Advise Marketing and Communications, Undergraduate and Graduate Admissions, and graduate schools on communication strategies.
Requires hands-on experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder.
Preferred familiarity with SQL, AMPScript, and Salesforce Marketing Cloud certifications.
Bachelor's degree or equivalent education and experience plus two years relevant experience required.
Experience with CRM-based communication strategies and student lifecycle communications valued.
Starting salary range $68,278 to $100,509 depending on qualifications and experience.
Full-time position with comprehensive benefits including medical, retirement, and educational benefits.
Supports a diverse, research-intensive campus environment engaged in enrollment management and recruitment.