MathWorks
Senior Web Analytics Specialist
🇺🇸
Natick, MA
🕑
Full-Time
💰
$97K - $150K
💻
Data Science
🗓️
February 18th, 2026
Power BI
SQL
Edtech.com's Summary
MathWorks is hiring a Senior Web Analytics Specialist. This role involves configuring and managing web analytics tools, analyzing site and marketing campaign performance, and delivering actionable insights to support business decisions and digital strategy. The specialist collaborates with cross-functional teams to translate complex web data into strategic website improvements.
Highlights
- Build, maintain, and automate reports and dashboards on web performance and user behavior
- Design and analyze A/B tests and web personalization campaigns
- Use Adobe Analytics and Google Analytics for digital analytics and A/B testing
- Utilize SQL, Power BI, and Snowflake for data analysis and visualization
- Partner with cross-functional teams to provide strategic recommendations
- Ensure data integrity and adhere to best practices in analytics
- Requires a bachelor's degree with 6 years of experience or a master's with 3 years
- No visa sponsorship; candidates must be authorized to work in the U.S. unrestricted
- Additional skills include debugging web data, interpersonal influence, and experience with Adobe APIs and JavaScript is a plus
- Compensation ranges from $96,500 to $149,600
Senior Web Analytics Specialist Full Description
Senior Web Analytics Specialist
- Team: Marketing Services
- Location: US-MA-Natick
- Salary Range: $96,500 - $149,600
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Job Summary
An excellent opportunity exists at MathWorks for an experienced Web Analytics professional. You will be part of a global, growing analytics team driving digital marketing efforts with data. You will configure and manage web analytics tools, analyze site and marketing campaign performance, and deliver clear, actionable reports to key stakeholders. This role translates complex web data into insights that drive business decisions and digital strategy. Strong collaboration, technical expertise, and data storytelling are essential.
Responsibilities
- Build, maintain, and automate reports and dashboards to deliver actionable insights on web performance and user behavior.
- Design and analyze A/B tests and web personalization campaigns to inform optimization strategies and guide business decisions.
- Demonstrate deep expertise in digital analytics platforms and A/B testing tools such as Adobe Analytics and Google Analytics.
- Utilize SQL, Power BI, and Snowflake data warehouse for advanced data analysis, visualization, and reporting.
- Partner with cross-functional teams to translate data findings into strategic recommendations for website improvements.
- Ensure data integrity and best practices in managing web analytics and reporting systems.
Minimum Qualifications
- A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
- Visa sponsorship will not be provided for this position.
- Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.
- Proficiency with web analytics tools
Additional Qualifications
- Experience with Web Analytics and SQL
- Experience debugging web data collection and configuration
- Exceptional interpersonal skills; able to influence decision-makers; able to operate in a collaborative, cross-functional environment
- Experience with A/B testing
- Hands-on experience in using Adobe APIs and JavaScript is a plus
- Experience working with a global team
