Kent State University is hiring a Senior Web Content Coordinator. The role involves guiding, building, and optimizing university websites and digital experiences in alignment with institutional goals, brand standards, and audience needs while utilizing data-driven insights, AI technologies, and SEO best practices to enhance digital engagement.
Highlights
Lead web content strategy, information architecture, webpage composition, and content optimization across Kent State's digital ecosystem.
Develop information architecture and improve usability, accessibility, and engagement using enterprise web components.
Collaborate with campus partners to organize, build, and optimize web content and platforms.
Provide strategic consultation on content governance, digital storytelling, and use of web technologies.
Manage project plans, timelines, and coordination for enterprise web initiatives.
Analyze web analytics, search behavior, and engagement data to identify optimization opportunities.
Use emerging technologies including AI-assisted search and modern SEO/GEO/AEO methods.
Bachelor’s degree in marketing, communications, digital media, business, or related field with three years experience, or seven years relevant professional experience.
Proficiency in content management systems (CMS or DXP), web analytics tools, and digital platform optimization.