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edtech.com
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Purdue University

Senior YouTube Strategist

🇺🇸 Hybrid - West Lafayette, IN

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ September 21st, 2025

Edtech.com's Summary

Purdue University is hiring a Senior Social Media Specialist focused on YouTube strategy. The role involves executing a comprehensive YouTube strategy to drive organic channel growth, analyze performance data using YouTube Studio, and collaborate with cross-functional teams to optimize content for key audiences.

Highlights
  • Develop and implement strategic content plans for YouTube.
  • Analyze YouTube channel performance metrics to optimize KPIs.
  • Use YouTube Studio and social media analytics tools like Sprout Social.
  • Apply SEO knowledge specific to YouTube platform.
  • Adapt to emerging YouTube trends, algorithm changes, and tools.
  • Requires a Bachelor's degree in Marketing, Communications, Media Studies, or related field.
  • Minimum five years of experience with YouTube Studio or equivalent analytics platforms.
  • Experience with video editing tools such as Adobe or iMovie is a plus.
  • The role includes working closely with the Brand Studio team and other university stakeholders.
  • Position is classified as Professional 3, Pay Band S070, with specific job code 20003619.

Senior YouTube Strategist Full Description

Job Summary
As a senior member of the Purdue Brand Studio social media team, you will be instrumental in executing our comprehensive YouTube strategy to drive organic channel growth and engagement. A successful candidate will possess a keen ability to identify and analyze emerging YouTube trends, translating insights into actionable content strategies.
 
A strong understanding of YouTube Studio and its comprehensive analytics is essential for this role. You will regularly dive into performance data, identify key metrics, track audience behavior and derive strategic insights to continuously optimize performance and inform future content plans. This data-driven approach will be critical in optimizing Purdue’s organic YouTube performance. Working closely with the Director of Social Media and cross-functional teams, you will ensure strategic delivery of YouTube content to Purdue University's key audiences.  
 
This is a hybrid (remote/on-campus) position. You must live within driving distance to the West Lafayette campus.
 
At Purdue, you’ll join a community where unrivaled pride and unlimited potential are more than just words—they’re the foundation of how we work and grow, together. If you’re ready to help build a better world through research that matters, take the next step and join us on this path.

About Us:
Within Purdue, the award-winning Brand Studio team serves as the university’s central storytelling engine—bringing to life the bold ideas, global impact and people of Purdue. As the chief storytellers and stewards of Purdue’s brand, our team creates campaigns and content that inspire pride, elevate visibility and position the university as a leader in higher education and beyond. Follow our stories and stay connected:
 
When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we’ve been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation. 

What We’re Looking For:
Education and Experience
Qualified candidates will need:
  • Bachelor’s degree in Marketing, Communications, Media Studies, or related field  
  • Five (5) or more years of experience in YouTube Studio or equivalent analytics platform
 
Skills: 
  • Demonstrated ability to develop strategic content plans
  • Experience analyzing and optimizing YouTube channel for continuous improvement across KPIs
  • Proficiency with and understanding of SEO as it relates to YouTube
  • Ability to adapt to, communicate and ideate on new YouTube trends, tools, and algorithm shifts
  • Experience using Sprout Social or another social media management and reporting tool
  • Organizational skills and ability to prioritize, multi-task and meet deadlines
  • Willingness to work outside of “standard” business hours when needed
  • Comfortable learning new software and platforms for social media
  • Attention to detail as well as excellent written and verbal communication skills  
  • Creative, proactive and independent thinking, with a strong solutions-oriented mindset
 
Nice to Have: 
  • Agency experience
  • Experience editing short-form video using in-platform editing tools or Adobe, iMovie, etc.
  • Ability to assess systems and processes for continuous improvement
  • Experience collaborating with numerous stakeholders across a complex organization
 
Additional Information:
  • Purdue will not sponsor employment authorization for this position
  • A background check will be required for employment in this position
  • FLSA: Exempt (Not Eligible For Overtime)
  • Retirement Eligibility: Defined Contribution Waiting Period

Who We Are:
Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.

Career Stream
Compensation Information:
Professional 3
Pay Band S070
Job Code # 20003619

EOE
Purdue University is an EO/EA University

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