Macmillan Learning
Senior/Executive Marketing Manager, High School
Wrike
Edtech.com's Summary
Macmillan Learning is hiring a Senior/Executive Marketing Manager, High School to lead marketing strategies and programs for high school products. The role drives product adoption, sales enablement, and customer engagement by collaborating with sales, editorial, and product teams, developing go-to-market strategies, supporting onboarding, and guiding product enhancements based on market insights.
Highlights
- Lead strategy and execution of marketing programs for high school educational products.
- Collaborate with sales, editorial, product, and cross-functional teams to position products effectively for the K–12 market.
- Develop data-informed go-to-market strategies and support sales training and customer onboarding.
- Travel up to 20% to schools, districts, conferences, and industry events.
- Manage and mentor marketing team members and influence portfolio-level strategy.
- Required qualifications include a bachelor's degree, strong communication skills, creativity, collaboration ability, and willingness to travel up to 10 weeks annually.
- Preferred qualifications include experience in K–12 education or educational publishing, sales experience, employee management, and proficiency with Microsoft Office, Google Workspace, and project management tools (Asana, Wrike).
- Salary range: $90,000 - $105,000, exempt status.
- Macmillan offers competitive pay, bonus plans, health benefits, 401k contributions, paid time off, and other employee benefits.
- Focus on engagement with teachers, administrators, and districts to support adoption and purchasing processes.
Senior/Executive Marketing Manager, High School Full Description
Senior/Executive Marketing Manager, High School
Job Category: Marketing
Requisition Number: SENIO003245
- Full-Time
- Remote
- Travel Required: Yes
Job Details
Description
At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you!
The Executive (or Senior) Product Marketing Manager, High School leads the strategy and execution of marketing programs for High School products, driving adoption, sales enablement, and customer engagement at the school and district levels. This role partners closely with Sales, editorial, product, and cross-functional teams to position BFW Publishers’ High School offerings for success across the K–12 buying and adoption lifecycle.
Serving as a strategic marketing leader, this role develops data-informed go-to-market strategies, guides sales training and enablement, supports customer onboarding and implementation, and informs product development through deep market and classroom insights. Depending on level, the role may also provide leadership across disciplines, mentor other marketers, influence portfolio-level strategy, and drive scalable, innovative marketing approaches that extend beyond a single product line. This role manages other employees.
We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.
Major responsibilities include, but are not limited to:
- Travel to schools, districts, company meetings, conferences, and industry events.
- Partner with Sales to assess the local and district sales landscape and strategically position BFW Publishers’ High School products and services for success.
- Engage with teachers, department leaders, instructional staff, and district administrators.
- Deliver standard-aligned presentations and product demonstrations.
- Address instructional, implementation, and adoption-related questions to support progress through the district adoption and purchasing process.
- Travel as needed to support marketing planning, leadership, and sales meetings, along with national, regional, and state conferences and special events.
- Develop and executes comprehensive marketing programs for High School discipline products.
- Partners with editorial and media teams to recommend product development and enhancements informed by classroom needs, standards alignment, and district requirements.
- Evaluate and reports on campaign performance, using data and insights to optimize results.
- Collaborates across teams to support customer onboarding and ongoing implementation training.
- Monitors K–12 curriculum and district-level activity for key accounts, and applies awareness of industry and digital trends to inform current and future marketing and sales strategies.
Required Qualifications:
- Bachelor's Degree.
- Strong communication and presentation skills.
- Ability to think creatively and strategically.
- Work collaboratively across various department and groups.
- Ability to travel up to 10 weeks per year.
- Customer focused.
Preferred Qualifications:
- Prior experience in K–12 education, educational publishing, or educational technology, with a focus on High School.
- Prior sales experience.
- Employee management and development.
- Proficient in Microsoft Office and Google Workspace, with experience using project management tools such as Asana, Wrike, or similar platforms.
- Experience in designing, implementing and monitoring results from sales/marketing campaigns.
- Proven ability to develop and test innovative marketing approaches.
- Willingness to take calculated risks with new messaging, audience segments, or outreach tactics, particularly in competitive adoption cycles or highly regulated districts.
- Up-to-date knowledge of K–12 instructional trends, state curriculum shifts, equity initiatives, and district buying behaviors, especially in the context of EdTech integration.
Salary Range: $90,000 - $105,000
Exemption Status: Exempt
Physical Requirements:
Must be able to multi-task, concentrate in an open office work environment, and to travel occasionally. Must be able to work more than 40 hours per week as needed.
The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.
Benefits
Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee’s date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.
- Competitive pay and bonus plan
- Generous Health Benefits (Medical, Dental, Vision)
- Contributions to your 401k retirement account through Fidelity
- Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
- Employee Assistance Program, Education Assistance Program
- 100% employer-paid life and AD&D insurance
- And much more!
Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.
At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.
The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.
Travel Required
Yes. 20%
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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