Social Media and Digital Content Producer

🇺🇸 Norfolk, Virginia 🕑 Full-Time 💰 $75K - $80K 💻 Marketing 🗓️ August 21st, 2026

Canva Rive

Edtech.com's Summary

Old Dominion University is hiring a Social Media and Digital Content Producer. This role leads the daily management of organic social media channels for campus enrollment marketing, crafting platform-native content that boosts awareness, engagement, and enrollment. The producer coordinates social content calendars, monitors performance metrics, independently creates agile social-first multimedia content, and collaborates with internal teams and vendors to support specialized campaigns.

Highlights

Lead day-to-day social media presence and editorial planning for campus enrollment marketing.
Create short-form videos, photography, graphics, and written content targeting prospective students and supporters.
Manage organic social channels including Instagram, Facebook, TikTok, YouTube, ZeeMee, and Campus ESP.
Use tools like Adobe Premiere Pro, CapCut, and other non-linear editing software for content creation.
Translate recruitment priorities into integrated social content calendars and publish content accordingly.
Collaborate with admissions counselors, faculty, students, leadership, creative professionals, and external partners.
Analyze social media data to optimize engagement and campaign effectiveness.
Required qualifications include a bachelor’s degree in communications or related field, proven social media management experience, strong storytelling and editing skills, and valid driver’s license for local content capture.
Preferred experience includes managing social media for higher education or audience-driven organizations and proficiency with Meta Business Suite, social listening tools, and design software like Adobe Creative Cloud or Canva.
Hiring range is $75,000–$80,000 annually, commensurate with education and experience.