Social Media Content Specialist

🇺🇸 Charlotte, NC 🕑 Full-Time 💰 $62K - $70K 💻 Marketing 🗓️ August 14th, 2026

Edtech.com's Summary

UNC Charlotte is hiring a Social Media Content Specialist. The role involves creating and producing engaging multimedia content including video, photography, and graphics for UNC Charlotte's flagship social media channels. The specialist will also coordinate shoots, manage production equipment, ensure brand consistency, and collaborate on creative strategies with the university's social media team.

Highlights

Execute end-to-end video production including planning, filming, editing, and captioning for social media platforms.

Capture high-quality photos and produce brand-aligned graphics for social campaigns.

Attend live campus events to capture and deliver timely photo and video content.

Coordinate shoot logistics, including securing locations and managing talent such as students and faculty.

Maintain social media production equipment and organize digital assets using established management systems.

Apply consistent visual identity standards including color grading, typography, and closed captioning.

Collaborate with social media managers to review content performance and pitch new visual concepts.

Assist and mentor student workers and interns on production techniques and workflows.

Provide backup support for university live streaming and emergency media capture during major events.

Requires a bachelor’s degree in Communications, Marketing, Digital Media, Film/Video Production, or equivalent experience; proficiency with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Illustrator) and experience with DSLR/mirrorless cameras and mobile video rigs.