Social Media Coordinator

🇺🇸 Gainesville, FL 🕑 Full-Time 💰 $69K - $75K 💻 Marketing 🗓️ May 23rd, 2026

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Edtech.com's Summary

The University of Florida Lastinger Center for Learning is hiring a Social Media Coordinator. This role develops and executes comprehensive social media strategies across multiple Center brands to drive audience engagement and growth, collaborates with internal teams to ensure cohesive storytelling, and measures performance to optimize impact.

Highlights

Lead social media strategy development and execution across multiple brands aligned with institutional goals.
Establish measurement frameworks to evaluate social media performance and prepare impact reports.
Collaborate with leadership, communications, marketing, and program teams to ensure integrated social media efforts.
Stay current on social media trends, conduct market research, and identify growth opportunities and innovations.
Plan and manage limited paid social media campaigns including targeting, messaging, budgeting, and evaluation.
Required qualifications: Bachelor’s degree with four years of relevant experience or Associate’s degree with six years of experience.
Preferred skills include experience with platforms such as Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and analytics tools like Sprout Social and Google Analytics 4.
Strong ability to translate data into actionable strategy and communicate effectively across diverse stakeholders.
Expected salary range: $69,000 to $75,000 annually.
Works within the University of Florida’s Lastinger Center focused on education research and innovation for improving teaching, learning, and childcare.