University of Texas at Arlington
Social Media Engagement Specialist
🇺🇸 Arlington, TX
🕑 Full-Time
💰 $53K
💻 Marketing
🗓️ June 4th, 2025
Hootsuite
Edtech.com's Summary
The University of Texas at Arlington is hiring a Social Media Engagement Specialist. The role involves managing UTA's social community on platforms like Facebook, LinkedIn, and Reddit, while engaging with users through real-time responses and creating response strategies. The specialist will use sentiment and brand tracking tools to identify trends and collaborate with various departments to align social media efforts with the university's goals.
Highlights
- Manage real-time interactions on multiple social media platforms.
- Create response guidelines and tone strategies for different platforms.
- Use tools like Sprout Social and Brandwatch for sentiment analysis.
- Collaborate with departments to align social media initiatives.
- Requires a degree in communications, marketing, or related field.
- Minimum two years of relevant social media or community management experience.
- Compensation up to $53,000 based on qualifications and experience.
Social Media Engagement Specialist Full Description
Social Media Engagement Specialist
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Posting Number | S06285P
Position Title | Social Media Engagement Specialist
Department | VP Mktng, Msgn, & Engmnt
Location | Arlington
Job Family | Communications/Public Affairs
Position Status | Full-time
Work Hours | Standard
Work Schedule | Monday – Friday; 8am – 5pm
Open to | External and Internal
Salary | Salary is commensurate based on qualifications and relevant experience up to $53,000.
Duration | Funding expected to continue
Pay Basis | Monthly
Benefits Eligible | Yes
Benefits at UTA | We are proud to offer a comprehensive benefits package to all our employees at the University.
https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php
Job Summary
The Social Media Engagement Specialist will be a customer-service dynamo to pioneer UTA’s social community management on Meta platforms (Facebook, WhatsApp, etc.), X, LinkedIn, and Reddit. You’ll be the go-to voice replying to posts and comments, building processes from scratch to address community needs, and crafting response strategies that embody our Maverick grit. Using sentiment and brand tracking, you’ll spot trends—like campus parking woes or game-day buzz—and turn them into wins. This is a trailblazing gig for someone ready to roll up their sleeves and make it happen.
Essential Duties and Responsibilities
Monitor and respond to comments, mentions, and posts across UTA’s social platforms in real time, delivering on-brand replies that spark connection. Create response guidelines and tone-of-voice strategies, tailoring them for Meta’s casual chats, X’s quick takes, LinkedIn’s polish, and Reddit’s depth. Tap sentiment analysis and brand tracking tools (e.g., Sprout Social, Brandwatch) to read the room, catch trending topics, and flag risks or opportunities. Share community feedback and sentiment insights with leadership, pitching ideas to sharpen our online edge. Partner with Marketing, Messaging, and Engagement, Admissions, Student Affairs, Alumni, and campus marketers to sync responses with UTA’s goals. Build and refine a process—starting from zero—to escalate community needs (e.g., student registration woes, alumni event questions) to the right teams fast. Perform other duties as assigned.
Minimum Qualifications
Associate’s degree in communications, marketing, or a related field. Two (2) years of social media or community management experience, ideally in a customer-facing role or an equivalent mix of education and relevant experience in similar role.
Preferred Qualifications
Bachelor’s degree in communications, marketing, or a related field. Experience using tools like Hootsuite, Sprout Social, or Brandwatch, using data to steer the ship.
Knowledge, Skills and Abilities
Demonstrated skill in managing and engaging across multiple social media platforms (Meta, X, LinkedIn, Reddit). Ability to adapt tone, voice, and messaging style effectively to suit each platform’s unique audience and norms.
Other Requirements |
Working Conditions |
Special Conditions for Eligibility |
CBC Requirement
It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.
EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
University Information
The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution. UTA ranks No. 4 nationally in Military Times’ annual “Best for Vets: Colleges” list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA’s $22.2 billion annual economic impact on Texas.
Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at https://www.uta.edu/administration/president/strategic-plan/rise100. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.
ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.
Position Title | Social Media Engagement Specialist
Department | VP Mktng, Msgn, & Engmnt
Location | Arlington
Job Family | Communications/Public Affairs
Position Status | Full-time
Work Hours | Standard
Work Schedule | Monday – Friday; 8am – 5pm
Open to | External and Internal
Salary | Salary is commensurate based on qualifications and relevant experience up to $53,000.
Duration | Funding expected to continue
Pay Basis | Monthly
Benefits Eligible | Yes
Benefits at UTA | We are proud to offer a comprehensive benefits package to all our employees at the University.
https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php
Job Summary
The Social Media Engagement Specialist will be a customer-service dynamo to pioneer UTA’s social community management on Meta platforms (Facebook, WhatsApp, etc.), X, LinkedIn, and Reddit. You’ll be the go-to voice replying to posts and comments, building processes from scratch to address community needs, and crafting response strategies that embody our Maverick grit. Using sentiment and brand tracking, you’ll spot trends—like campus parking woes or game-day buzz—and turn them into wins. This is a trailblazing gig for someone ready to roll up their sleeves and make it happen.
Essential Duties and Responsibilities
Monitor and respond to comments, mentions, and posts across UTA’s social platforms in real time, delivering on-brand replies that spark connection. Create response guidelines and tone-of-voice strategies, tailoring them for Meta’s casual chats, X’s quick takes, LinkedIn’s polish, and Reddit’s depth. Tap sentiment analysis and brand tracking tools (e.g., Sprout Social, Brandwatch) to read the room, catch trending topics, and flag risks or opportunities. Share community feedback and sentiment insights with leadership, pitching ideas to sharpen our online edge. Partner with Marketing, Messaging, and Engagement, Admissions, Student Affairs, Alumni, and campus marketers to sync responses with UTA’s goals. Build and refine a process—starting from zero—to escalate community needs (e.g., student registration woes, alumni event questions) to the right teams fast. Perform other duties as assigned.
Minimum Qualifications
Associate’s degree in communications, marketing, or a related field. Two (2) years of social media or community management experience, ideally in a customer-facing role or an equivalent mix of education and relevant experience in similar role.
Preferred Qualifications
Bachelor’s degree in communications, marketing, or a related field. Experience using tools like Hootsuite, Sprout Social, or Brandwatch, using data to steer the ship.
Knowledge, Skills and Abilities
Demonstrated skill in managing and engaging across multiple social media platforms (Meta, X, LinkedIn, Reddit). Ability to adapt tone, voice, and messaging style effectively to suit each platform’s unique audience and norms.
Other Requirements |
Working Conditions |
Special Conditions for Eligibility |
CBC Requirement
It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.
EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
University Information
The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution. UTA ranks No. 4 nationally in Military Times’ annual “Best for Vets: Colleges” list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA’s $22.2 billion annual economic impact on Texas.
Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at https://www.uta.edu/administration/president/strategic-plan/rise100. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.
ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.
Posting Detail Information
Number of Vacancies | 1
Open Until Filled |
Minimum Number of References Required | 3
Maximum Number of References Accepted | 3
Special Instructions to Applicants
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Open Until Filled |
Minimum Number of References Required | 3
Maximum Number of References Accepted | 3
Special Instructions to Applicants
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Requirement Questions
Required fields are indicated with an asterisk (*).
- * How much experience do you have managing real-time social media interactions across platforms like Facebook, X, LinkedIn, or Reddit?
- None/less than 1 year
- 1 to 3 years
- 3 to 5 years
- 5 years or more
- * How would you rate your proficiency with social media analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch) for monitoring sentiment and identifying trends?
- Somewhat experienced
- Moderately experienced
- Expertly proficient and very experienced
- * How much experience do you have developing response guidelines or tone-of-voice strategies for social media platforms?
- None/less than 1 year
- 1 to 3 years
- 3 to 5 years
- 5 years or more
- * What is your experience collaborating with multiple departments (e.g., Marketing, Admissions, Student Affairs) to align social media efforts with organizational goals?
- No experience
- Limited experience (1-2 projects)
- Moderate experience (3-5 projects)
- Extensive experience (6 or more projects)
Documents Needed To Apply
Required Documents
- Resume or CV
- Cover/Interest Letter
Optional Documents
OFFICE OF TALENT, CULTURE AND ENGAGEMENT
J.D. Wetsel Service Center
1225 W. Mitchell Road
Arlington, TX 76019
J.D. Wetsel Service Center
1225 W. Mitchell Road
Arlington, TX 76019
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