Social Media Manager

Edtech.com's Summary

Touro University New York is hiring a Social Media Manager. The role involves developing and creating digital content daily to engage audiences across multiple platforms, leading projects through various phases of digital design, and ensuring brand consistency. The manager will also produce video content, design graphics and emails, and collaborate closely with marketing staff.

Highlights

Develop graphic assets for digital marketing, email, and social media channels.
Lead digital design projects from concept to strategic planning.
Implement and maintain Touro branding and brand standards.
Create video content and digital campaigns to promote Touro programs.
Design emails targeting key audiences and develop content for campus digital boards.
Strong proficiency in Adobe, Photoshop, social media video editors, and AI platforms required.
2-5 years of experience creating video content for Instagram and Facebook.
Bachelor's degree required.
Candidate must work on-site or travel to Touro campuses in the tristate area 2-3 days per week.
Salary range: $60,000 to $75,000 per year.

Social Media Manager Full Description

Overview:

The Social Media Manager will work with the marketing team to develop content on a daily basis to engage Touro audiences on multiple platforms. The manager must be able to meet very tight deadlines and work collaboratively with social media and digital marketing staff. The manager must be creative and familiar with social media and email marketing best practices. Digital design and video production skills are necessary for this position.

Responsibilities:

Responsibilities include but are not limited to:

Develop and create a variety of graphic assets for digital applications, including internal and external marketing efforts, email marketing and social media channels.
Support and lead projects through all phases of the digital design process including but not limited to: concept development, implementation, and strategic planning.
Assist in the implementation of Touro branding, following and maintaining brand identity, and ensuring all brand standards are met across all Touro properties.
Conceptualize and create video content for social media and digital ad campaigns
Conceptualize and create original on-brand designs, infographics, and graphic elements for articles, emails, and social media.
Develop stories/reels that promote Touro brand and programs, increasing awareness and engagement
Design emails targeting various key Touro audiences and stakeholders.
Develop content for digital campus boards, create accessible versions of all marketing videos, following web team's accessibility guidelines.

Qualifications:

Education/Experience

Bachelor's degree required.
2-5 years experience with creating video content for social media platforms, including Instagram and Facebook.

Knowledge/Skills/Abilities

Strong photo and video editing skills a must
Meticulous attention to detail.
Ability to thrive in a fast-paced environment and to turn around quality content at high speed; Team player.
Able to collaborate and work closely with social media and digital marketing staff.
Expert proï¬ciency in relevant design tools (Adobe, Photoshop, social media video editors, AI platforms, etc).

Travel

Candidate must be in the HQ office or travel to other Touro campuses or venues anywhere in tristate area as appropriate, on average 2-3 days per week.

Maximum Salary: USD $75,000.00/Yr.

Minimum Salary: USD $60,000.00/Yr.

Original Job Description

Overview:

Responsibilities:

Responsibilities include but are not limited to:

Develop and create a variety of graphic assets for digital applications, including internal and external marketing efforts, email marketing and social media channels.
Support and lead projects through all phases of the digital design process including but not limited to: concept development, implementation, and strategic planning.
Assist in the implementation of Touro branding, following and maintaining brand identity, and ensuring all brand standards are met across all Touro properties.
Conceptualize and create video content for social media and digital ad campaigns
Conceptualize and create original on-brand designs, infographics, and graphic elements for articles, emails, and social media.
Develop stories/reels that promote Touro brand and programs, increasing awareness and engagement
Design emails targeting various key Touro audiences and stakeholders.
Develop content for digital campus boards, create accessible versions of all marketing videos, following web team's accessibility guidelines.

Qualifications:

Education/Experience

Bachelor's degree required.
2-5 years experience with creating video content for social media platforms, including Instagram and Facebook.

Knowledge/Skills/Abilities

Strong photo and video editing skills a must
Meticulous attention to detail.
Ability to thrive in a fast-paced environment and to turn around quality content at high speed; Team player.
Able to collaborate and work closely with social media and digital marketing staff.
Expert proï¬ciency in relevant design tools (Adobe, Photoshop, social media video editors, AI platforms, etc).

Travel

Candidate must be in the HQ office or travel to other Touro campuses or venues anywhere in tristate area as appropriate, on average 2-3 days per week.

Maximum Salary: USD $75,000.00/Yr.

Minimum Salary: USD $60,000.00/Yr.

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