Troy University
Social Media Manager
🇺🇸 Troy, AL
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ November 14th, 2025
Edtech.com's Summary
- Develop and execute a proactive, data-driven social media content strategy.
- Manage and coordinate posting across all official Troy University social media accounts.
- Create strategic content calendars in collaboration with Marketing, Enrollment Management, and other stakeholders.
- Produce high-quality photos, videos, and digital content targeting students, alumni, and other key audiences.
- Develop performance reports and use analytics to inform content strategy.
- Support crisis communications monitoring and responses.
- Required qualifications include a Bachelor’s degree in public relations, marketing, communications, or related field, and at least five years of social media management experience (higher education experience preferred).
- Proficiency in photography, video production, editing, graphic design, social media platforms, management, and analytics tools.
- Preferred skills include certifications in digital marketing, proficiency with Adobe Creative Suite and social media management platforms like Sprout Social or Hootsuite, as well as knowledge of GA4 and social advertising platforms.
- Position reports to University Relations department within Student Affairs and does not have supervisory responsibilities.
Social Media Manager Full Description
Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.
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| Posting Number | SF2426P |
|---|---|
| Position Title | Social Media Manager |
| Position Type | Professional/Salaried |
| Department | University Relations - Troy |
| Division | Student Affairs |
| Campus | Troy |
| Work Status | Full-Time (FT) |
| Temporary | No |
| Location | Troy - T01 |
| Job Summary | The Social Media Manager for Troy University serves as the chief architect of the University’s social media strategy, developing and executing a proactive, data-driven content plan to share the University’s story across current and emerging platforms. This position manages and coordinates posts for all official Troy University social media accounts; creates strategic content calendars in collaboration with Marketing, Enrollment Management, and other University stakeholders; develops performance reports and analytics; and works closely with departmental social media operators to ensure consistent messaging across channels. The Social Media Manager produces high-quality photos, videos, and other digital content designed to engage and inspire key audiences—including current and prospective students, alumni, and other stakeholders—while advancing the overall mission and strategic goals of the University. The position also supports crisis communications monitoring and response efforts. |
| Minimum Qualifications |
|
| Preferred Qualifications |
|
| Will this position require driving (personal vehicle, university vehicle, utility vehicle, or golf cart) in order to perform the job duties? | Driving may be necessary but is not a primary responsibility |
| Work Hours | M-F, 8a-5p |
| List any hazardous conditions or physical demands required by this position | N/A |
| Does this position have supervisory responsibility? | No |
| Posting Date | 11/13/2025 |
| Closing Date | |
| Open Until Filled | No |
| Special Instructions to Applicants | |
| Quick Link | https://www.troyuniversityjobs.com/postings/45994 |
| Solicit References Through the System? | No |
|---|---|
| Last Day a Reference Provider Can Submit Reference | |
| Applicant Special Instructions | Qualified applications will be made available to the department/committee for review immediately upon submission. We ask that you provide email addresses for your reference providers and please be certain that the email addresses you list are accurate. If you are selected as a candidate for consideration by the department/committee, an instructional email will be sent to your reference providers to ask that they submit a reference letter on your behalf via a link to our reference portal. Separate reference letters will be requested for each position to which you apply (if applicable), so your reference providers will be contacted separately for each application on which you list them. Reference letters will not be copied from one application to another. You can assure your reference providers that our system is secure and that all letters are confidential. If your reference providers have trouble using the reference portal, please advise them to contact jobs@troy.edu. |
Required fields are indicated with an asterisk (*).
- *
How did you hear about this employment opportunity?
- Troy University employment website (www.troyuniversityjobs.com)
- Chronicle of Higher Education
- Higher Ed Jobs
- Social Media website
- Indeed
- Other employment website (please specify below)
- Employee Referral (please specify below)
- Local newspaper (please specify below)
- Professional journal (please specify below)
- Other source (please specify below)
-
Please specify:
(Open Ended Question)
- *
Regarding your current employment status, please select one of the following:
- Not a current Troy University employee
- Current part-time Troy employee (including adjunct faculty)
- Current full-time Troy employee - initial appraisal period complete
- Current full-time Troy employee - still within initial appraisal period (six months for new employees and three months for promoted employees)
- *
Do you have a Bachelor’s degree in public relations, marketing, communications, or a related field?
- Yes
- No
- *
Do you have a minimum of five years of professional experience managing social media for a business or organization (experience in higher education preferred)?
- Yes
- No
- Resume
- Cover Letter
- List of References
- Unofficial Transcript 1
Optional Documents
- Other Document
- Employment is contingent upon a satisfactory background check.
- Troy University is an Equal Employment Opportunity and Affirmative Action employer.
- Troy University participates in eVerify.
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