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Social Media Manager

🇺🇸 Los Angeles, CA

🕑 Full-Time

💰 $104,000 - $122,000

💻 Marketing

🗓️ April 1st, 2024

Social Media Strategy TikTok
Who we are:

MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

It's a pivotal time for MasterClass – and we want you to be a part of the journey. With a HQ in San Francisco, offices in Beverly Hills and Waterloo, Ontario, we are looking to expand our team to support the business. 

If you want to help make an impact on our members' lives – we want to hear from you!

We are looking for more than what a resume can show. If you don't have the exact experience or skills, but think you'd be a great addition to MasterClass, please apply for the role. 

Snapshot of the Role:

The Organic Social team is one of the fastest-growing and incredibly exciting verticals within MasterClass. You will join a supportive & collaborative team, and your role will have a massive impact on the growth of the organic social business.

What You Will Do: 

  • Lead the development and execution of organic social content and publishing strategy for TikTok, one of our fastest-growing priority platforms, with the opportunity to have a substantial impact on the business.
  • Content development ownership of Evergreen & Catalog content - Partner with creative teams to produce engaging content from our incredible library of classes featuring the world's best.
  • Calendar Development: Oversee the social publishing calendar and collaborate with our agency partner to ensure that all content is being put on the right platform at the right time for the right audience.
  • Cross-functional collaboration: Represent social marketing in cross-functional interactions with essential team members and high-visibility partners, including Brand Marketing, Consumer Marketing, Comms, Creative, Performance Marketing, Talent, Content, and Production.
  • Reporting: Present social marketing strategy, creative concepts, and performance results to internal partners and external teams (agencies and talent teams.)
  • Shoot coverage: Attend shoots or events when necessary to capture content and post real-time event coverage.
  • Cultural Connectivity: Identify relevant and significant ways for MasterClass to participate in culture and fan conversations.
  • Advisor & Consultant: Act as a social authority and trusted advisor in critical areas, ranging from genre expert to knowledge on the latest TikTok trend.


  • 5+ years experience building strategy and managing core social channels (specifically TikTok, Instagram, Facebook, YouTube) at a media company.
  • Demonstrated track record of developing engaging and innovative social media strategies and growing engaged audiences on organic social channels (ability to quantify impact.)
  • You dominate internet culture and know what's trending on top social platforms.
  • Experience understanding data and insights to drive learning. 
  • Experience running several campaigns at once with an aptitude for being flexible and problem-solving on the fly.
  • You are comfortable bouncing back and forth between strategy and tactics. You like to think big picture but are also comfortable rolling up your sleeves and executing.
  • Ability to work onsite in Los Angeles (Office located in Beverly Hills.)

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you. 

The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.

MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Salary Range
$104,000—$122,000 USD