Social Media Producer

🇺🇸 Gainesville, FL

🕑 Full-Time

💰 $45K - $55K

💻 Marketing

🗓️ June 17th, 2025

Edtech.com's Summary

The College of Liberal Arts and Sciences (CLAS) is hiring a Social Media Producer. This role involves leading social media strategies, creating platform-optimized content, and coordinating efforts across academic units to increase engagement among students, faculty, staff, and alumni. The Producer will also analyze audience data and monitor media relevant to the College's communications effectiveness.

Highlights

Lead development and implementation of social media strategies to boost engagement and affinity among CLAS audiences.
Manage a comprehensive social media calendar with academic and cultural events.
Create original social media content consistent with brand and accessibility standards.
Capture and edit photos and short videos in collaboration with multimedia specialists.
Monitor media mentions and perform social listening across various channels.
Analyze metrics using tools such as Google Analytics and build performance dashboards.
Coordinate social media activities across academic units and with university partners.
Required qualifications include a Master’s degree or a Bachelor’s degree plus two years of relevant experience.
Preferred skills include proficiency with social media management platforms, Google Analytics, Adobe Creative Suite, and strong writing and editing capabilities.
Salary range is $45,000 - $55,000, with eligibility for comprehensive benefits as a TEAMS staff position.