Social Media Specialist

🇺🇸 Gainesville, FL

🕑 Full-Time

💰 $50K

💻 Marketing

🗓️ June 19th, 2025

Edtech.com's Summary

The University of Florida is hiring a Social Media Specialist for its Emerging Pathogens Institute. This role involves creating and implementing social media strategies to promote the institute's brand through engaging digital content, managing social media calendars, monitoring platform trends, and collaborating with various stakeholders to enhance outreach and engagement.

Highlights

Create compelling social media content tailored to multiple platforms including photography, videography, and copywriting.
Develop and maintain social media strategies and calendars while tracking relevant events and trends.
Monitor social media platforms daily for engagement, notifications, and content opportunities.
Produce digital marketing materials such as flyers and digital signage to support institutional initiatives.
Provide live or post-event social media coverage to increase brand awareness and engagement.
Required proficiency in Adobe Creative Suite, Microsoft Office, social listening tools, third-party scheduling software, and audio-visual technology including DSLR cameras and wireless microphones.
Must have a bachelor's degree in communications-related fields and at least two years of relevant experience.
Strong knowledge of social media platforms Instagram, LinkedIn, Twitter, Facebook, and YouTube along with AP Style guidelines.
Starting salary of approximately $50,000, commensurate with qualifications and experience.
Collaborate extensively with the Emerging Pathogens Institute marketing team and various university departments to align content with brand guidelines.