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edtech.com
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University of Florida

Social Media Specialist

🇺🇸 Gainesville, FL

🕑 Full-Time

💰 $48K - $55K

💻 Marketing

🗓️ December 3rd, 2025

Edtech.com's Summary

The Herbert Wertheim College of Engineering is hiring a Social Media Specialist to develop and implement social media and digital marketing strategies that increase engagement, enhance brand awareness, and support graduate recruitment and alumni relations. The role involves managing the college's social media channels, creating content, coordinating campaigns, analyzing performance metrics, and collaborating with various departments to amplify the college's online presence.

Highlights
  • Manage HWCOE Facebook, X, Instagram, and LinkedIn pages with engaging, on-brand content including images, GIFs, and videos.
  • Create newsletters and electronic outreach materials to support alumni engagement and fundraising events.
  • Deploy social media advertising campaigns targeting faculty achievements and graduate student recruitment.
  • Analyze social media analytics and benchmark performance against peer institutions to optimize reach and engagement.
  • Train faculty, staff, and graduate students to promote their activities via social media effectively.
  • Coordinate closely with college marketing, communications, development offices, and university social media teams to maintain consistent messaging.
  • Use email marketing tools, SEO knowledge, and paid digital campaigns to support communication goals.
  • Collaborate on special projects and stay informed on digital communication best practices and new technologies.
  • Required qualifications include a bachelor’s degree and two years of relevant experience or an equivalent combination.
  • Expected salary ranges from $47,500 to $55,000, commensurate with education and experience.

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