Social Media Specialist

🇺🇸 Hybrid - Raleigh, NC 🕑 Full-Time 💰 $47K - $50K 💻 Marketing 🗓️ June 9th, 2026

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Edtech.com's Summary

NC State University is hiring a Social Media Specialist who will develop and manage the organic and paid social media presence for the Wilson College of Textiles. The role involves creating original multimedia content, leading social media channels, managing paid campaigns, analyzing performance data, and directing a social media intern team to support recruitment, alumni relations, and brand-building efforts.

Highlights

Lead daily management, content creation, and community engagement across college social media channels including Facebook, Instagram, and LinkedIn.
Produce social media-first video content and photography to highlight college research, student life, and alumni success.
Plan, execute, and optimize paid social media advertising campaigns targeting key audiences.
Analyze social media performance data to provide insights and recommendations for content improvement.
Manage the 'pitch to publish' process for web stories, including interviews, copywriting, and WordPress page building.
Supervise and assign projects to the Wilson College social media intern team, including hiring and scheduling.
Proficiency with multimedia production and content management systems such as WordPress is preferred.
Requires a bachelor's degree in a related discipline or equivalent experience; preferred at least 2 years of marketing/communications and multimedia content production experience.
Salary range is $47,000 - $50,000, with a full-time schedule Monday to Friday and some nights and weekends.
Position located within University Communications supporting the Wilson College of Textiles at NC State University.