Social Media Specialist

🇺🇸 Gainesville, FL

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ November 5th, 2025

Edtech.com's Summary

The University of Florida Emerging Pathogens Institute is hiring a Social Media Specialist to develop and implement social media content strategies that align with the institute’s brand and goals. The role involves creating engaging digital content, monitoring social media platforms, collaborating with stakeholders across campus, and managing social media calendars to enhance outreach and engagement.

Highlights

Create and manage social media content including photography, video, audio recording, and copywriting.
Develop and execute social media strategies aligned with brand guidelines and marketing goals.
Maintain social media calendars and track relevant events for timely content publication.
Monitor platforms routinely, engaging with followers and analyzing social media listening reports.
Produce digital marketing materials such as flyers and digital signage to promote events and initiatives.
Provide live or recorded social media coverage during events to increase engagement.
Required skills include proficiency with social media platforms (Instagram, LinkedIn, Twitter, Facebook, YouTube), Adobe Creative Suite, Microsoft Office, social listening tools, and audiovisual technology.
Minimum qualifications include a Bachelor's degree and two years of relevant social media content creation experience.
Strong knowledge of AP Style, digital marketing best practices, photography and videography editing skills, and ability to work independently or collaboratively.
Compensation is commensurate with education and experience.