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edtech.com
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New York University

Social Media Specialist

🇺🇸 Hybrid - New York, NY 🕑 Full-Time 💰 $70K - $77K 💻 Marketing 🗓️ July 11th, 2026
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Edtech.com's Summary

New York University is hiring a Social Media Specialist to maintain an active institutional presence on social media by creating engaging daily content and monitoring education-related conversations. The role involves coordinating social media standards, collaborating with various university departments, and generating user content to engage the school’s community, alumni, donors, and prospective students.

Highlights
  • Manage and create engaging daily content across multiple social media platforms including Instagram, TikTok, YouTube, LinkedIn, and Facebook.
  • Identify creative ways to generate user content and monitor social media conversations related to Steinhardt and education.
  • Coordinate the creation and updating of social media standards and resources for faculty and administrators.
  • Collaborate with University Donor and Alumni Relations, Public Affairs, Steinhardt Events, and Marketing teams to source and develop content.
  • Proficient in social media analytics and measurement with strong knowledge of video production process.
  • Experience with third-party social media reporting platforms preferred.
  • Basic skills in audio/video editing and multimedia software beneficial.
  • Bachelor’s degree in marketing, communications, English, creative writing, journalism, or related field required.
  • Minimum of 2 years' experience in social media management, content creation, and reporting required.
  • Annual base salary range of $70,000 to $77,000, excluding bonuses and additional compensation.

Social Media Specialist Full Description

Position Summary:

Maintain an active institutional presence on social media through well-conceived and engaging daily content. Identify and implement creative ways to generate user content. Monitor Steinhardt- and education-related conversations across social media, including those facilitated by Steinhardt's academic departments and research centers. Coordinate the creation and updating of social media standards and resources to share across the School's faculty and administrators. Collaborate with University Donor and Alumni Relations; University Relations and Public Affairs; Steinhardt Events; and Steinhardt Marketing units/teams in sourcing and creating content for the current Steinhardt community, alumni, donors/funders, peer institutions, and prospective students.

Qualifications:

Required Education:
Bachelor's Degree marketing, communications, English, creative writing, journalism, or related field.

Required Experience:
2+ years of related experience working in social media management, content creation, and reporting.

Preferred Experience:
3+ years working with third-party social media reporting platforms. Basic experience working with both audio and video files and a basic understanding of multimedia editing software.

Required Skills, Knowledge and Abilities:
Must be well versed in quality and accessible digital to ensure adequacy, accuracy, and legitimacy of data in NYU systems and be able to strictly follow data privacy and security procedures for data handling and analysis to ensure adherence to legal and institutional standards. Proficient with social media platforms, including but not limited to Instagram, TikTok, You Tube, LinkedIn, and Facebook. Strong understanding of analytics and measurement. Strong knowledge of video production process. Excellent verbal and written communication skills.

Preferred Skills, Knowledge and Abilities:
Must be well versed in quality and accessible digital to ensure adequacy, accuracy, and legitimacy of data in NYU systems and be able to strictly follow data privacy and security procedures for data handling and analysis to ensure adherence to legal and institutional standards.

Additional Information:

In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $70,000.00 to USD $77,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.

NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.

NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.

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