Social Media Specialist II

🇺🇸 Tuscaloosa, Alabama 🕑 Full-Time 💰 $49K - $61K 💻 Communications 🗓️ September 6th, 2026

Social Media Higher Ed

Edtech.com's Summary

University of Alabama is hiring a Social Media Specialist II. This role coordinates and maintains the university's daily social media presence, creating graphics and video content to communicate UA's messages across digital platforms. The specialist also tracks engagement metrics, covers live campus events, and develops strategies to benchmark UA's reach against SEC peer institutions.

Highlights

Coordinate and maintain daily social media presence for the University, Undergraduate Admissions, and the President's office.
Create graphics and video content using tools such as Adobe Creative Suite and Canva.
Track social media metrics and compile monthly performance reports.
Cover live campus events for social media, including nights and weekends as needed.
Develop strategies to grow engagement and benchmark against SEC and peer institutions.
Bachelor's degree and 2+ years of social media, marketing, PR, advertising, or communications experience, or a master's degree with some experience.
Full-time on-site position with a pay range of $48,600-$60,800 per year.