Social Media Specialist Senior

Edtech.com's Summary

University of Kentucky is hiring a Social Media Specialist Senior. The role involves building and supporting the university's online reputation by advancing strategic goals through innovative social media content, leveraging emerging platforms and trends, and adhering to brand guidelines and policies.

Highlights

Develop and implement social media strategies to enhance the university's brand presence and engagement.
Utilize analytics tools such as Sprout Social, Google Analytics, and native platform insights to measure and optimize social media performance.
Create accessible content using photos and videos effectively across social media platforms.
Stay updated on emerging technologies, platforms, and social media trends and apply best practices accordingly.
Follow university brand guidelines, copyright, privacy, and accessibility standards.
Collaborate with Public Relations, Strategic Communication, Marketing, and Brand Strategy teams.
Requires a Bachelor's degree and at least 1 year of related experience; preferred 2+ years in social media management, especially within higher education or large organizations.
Salary range is $39,894 to $63,814 per year.
Position is full-time staff role with standard Monday to Friday hours and occasional nights/weekends.
No supervisory responsibilities included.

Social Media Specialist Senior Full Description

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Posting Details

Job Title	Social Media Specialist Senior
Requisition Number	RE52647
Working Title	Social Media Coordinator
Department Name	3R150:Marketing and Brand Strategy
Work Location	Lexington, KY
Grade Level	43
Salary Range	$39,894-63,814/year
Type of Position	Staff
Position Time Status	Full-Time
Required Education	BA
Click here for more information about equivalencies:	https://hr.uky.edu/employment/working-uk/equivalencies
Required Related Experience	1 yr
Required License/Registration/Certification	None.
Physical Requirements	Sitting or standing for long periods of time.
Shift	Monday-Friday 8:00 a.m.-5:00 p.m.; and nights and weekends as needed.
Job Summary	As part of the university’s Public Relations and Strategic Communication and Marketing and Brand Strategy teams, the Social Media Coordinator will play a key role in building and supporting the University of Kentucky’s online reputation and advancing the university’s strategic goals, priorities and messages. The Social Media Specialist will bring innovative, enterprising ideas and stay current with emerging technologies, platforms, trends and best practices. The Social Media Specialist must demonstrate good professional judgment, follow university brand guidelines and adhere to university policies and procedures. The Social Media Specialist will do this work in an accessible manner; use photos/videos effectively on social media platforms; follow, implement and evaluate social media trends; and advance ideas.
Skills / Knowledge / Abilities	· Foundational knowledge of analytics tools (e.g., Sprout Social, Google Analytics, native platform insights). · Knowledge of accessibility, copyright and privacy guidelines relevant to digital media.
Does this position have supervisory responsibilities?	No
Preferred Education/Experience	· 2+ years of professional experience in social media strategy and management, preferably in a higher education or large organization setting. · Demonstrated success in building brand presence and engagement across digital platforms. · Experience in content creation and content calendar management
Deadline to Apply	01/11/2026
Our University Community	We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus. The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status. Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* Describe your experience managing social media for a brand.
(Open Ended Question)

Applicant Documents

Required Documents

Resume

Optional Documents

Cover Letter

805 Las Cimas Parkway Suite 400 Austin, Texas, 78746

© University of Kentucky
Lexington, Kentucky 40506
An Equal Opportunity University
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Original Job Description

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Applicant Support

Social Media Specialist Senior Bookmark this Posting Print Preview | Apply for this Job

Posting Details

Job Title	Social Media Specialist Senior
Requisition Number	RE52647
Working Title	Social Media Coordinator
Department Name	3R150:Marketing and Brand Strategy
Work Location	Lexington, KY
Grade Level	43
Salary Range	$39,894-63,814/year
Type of Position	Staff
Position Time Status	Full-Time
Required Education	BA
Click here for more information about equivalencies:	https://hr.uky.edu/employment/working-uk/equivalencies
Required Related Experience	1 yr
Required License/Registration/Certification	None.
Physical Requirements	Sitting or standing for long periods of time.
Shift	Monday-Friday 8:00 a.m.-5:00 p.m.; and nights and weekends as needed.
Job Summary	As part of the university’s Public Relations and Strategic Communication and Marketing and Brand Strategy teams, the Social Media Coordinator will play a key role in building and supporting the University of Kentucky’s online reputation and advancing the university’s strategic goals, priorities and messages. The Social Media Specialist will bring innovative, enterprising ideas and stay current with emerging technologies, platforms, trends and best practices. The Social Media Specialist must demonstrate good professional judgment, follow university brand guidelines and adhere to university policies and procedures. The Social Media Specialist will do this work in an accessible manner; use photos/videos effectively on social media platforms; follow, implement and evaluate social media trends; and advance ideas.
Skills / Knowledge / Abilities	· Foundational knowledge of analytics tools (e.g., Sprout Social, Google Analytics, native platform insights). · Knowledge of accessibility, copyright and privacy guidelines relevant to digital media.
Does this position have supervisory responsibilities?	No
Preferred Education/Experience	· 2+ years of professional experience in social media strategy and management, preferably in a higher education or large organization setting. · Demonstrated success in building brand presence and engagement across digital platforms. · Experience in content creation and content calendar management
Deadline to Apply	01/11/2026
Our University Community	We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus. The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status. Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* Describe your experience managing social media for a brand.
(Open Ended Question)

Applicant Documents

Required Documents

Resume

Optional Documents

Cover Letter

805 Las Cimas Parkway Suite 400 Austin, Texas, 78746

Lexington, Kentucky 40506
An Equal Opportunity University
Accreditation
Directory
Email
Privacy Policy

To ensure the security of your data, you will be logged out due to inactivity in 3 minutes at
.

Any data not saved will be lost.

Click 'OK' to keep your session active.

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Social Media Specialist Senior

Edtech.com's Summary

Social Media Specialist Senior Full Description

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