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edtech.com
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University of Florida

Social Media Strategist and Manager

🇺🇸 Gainesville, FL

🕑 Full-Time

💰 $70K

💻 Marketing

🗓️ August 11th, 2025

Edtech.com's Summary

Warrington College of Business is hiring a Social Media Strategist and Manager. The role leads the social media strategy and content development for the college's primary channels while collaborating with leadership and stakeholders to build brand affinity. This position also manages social media campaigns, mentors contributors, and analyzes performance to support reputation and engagement goals.

Highlights
  • Lead social media management and serve as primary voice for Warrington College of Business official accounts.
  • Plan, schedule, and execute social content alongside editorial and department staff.
  • Develop and enforce social media policies and best practices for college contributors.
  • Collaborate with Marcom leadership on content to support brand awareness, student and alumni engagement.
  • Analyze social media performance related to reputation, enrollment, and strategic audiences and present reports to leadership.
  • Required experience with Facebook, X, Instagram, LinkedIn, and social media communication tools.
  • Minimum qualifications include a Master's degree or Bachelor's degree plus two years relevant experience.
  • Preferred 5+ years professional experience as a social media strategist or leader with marketing, technology, and team leadership skills.
  • Manage OPS students to assist with social media projects and initiatives.
  • Expected salary: $70,000 annually.

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