Pearson
Specialist, Product Marketing
Edtech.com's Summary
- Support development and implementation of marketing campaigns targeting schools and FE colleges for Post-16 Level 2/3 products.
- Manage promotion of BTEC Level 1 and below and Sweet Education portfolios to drive leads and revenue.
- Produce and distribute a monthly BTEC/VQ marketing newsletter.
- Create and implement multi-channel marketing communications including email, paid social, and sales team activities.
- Use customer insights, competitor analysis, and market share data to inform campaigns.
- Develop high-quality marketing content such as sales collateral, presentations, website content, emails, videos, and social posts.
- Collaborate with Advanced Specialists, Manager, design, and Brand/Content teams to ensure brand consistency and effective messaging.
- Track and measure campaign results and assist with performance report production.
- Required skills include excellent communication and networking, copywriting, campaign/project management, multi-channel marketing expertise, strong organizational skills, commercial mindset, and ability to analyze marketing results.
- Work closely with product managers and sales teams within Corporate Marketing & Communications; full-time schedule; hybrid workplace type.
Specialist, Product Marketing Full Description
This role aligns to industry-level titles such as Senior Marketing Executive, Senior Campaign Executive, Senior Product Marketing Executive
About the role
We are looking for a Specialist (Senior Marketing Executive role - B2B) to work in our UK Vocational Marketing team at Pearson. The individual will support the Manager (Senior Marketing Manager) with the promotion of Post-16 Level 2 and 3 portfolio. They will also develop and execute marketing communications to promote the BTEC Level 1 and below portfolio and will implement the monthly BTEC / VQ marketing newsletter to our schools and FE colleges audience.
Reporting to the Manager (Senior Marketing Manager) for BTEC, T Levels and Higher Nationals, the role will be working closely with our product managers and sales team as we develop our product portfolio within a competitive and evolving market. We are looking for someone who is customer focused, commercially-minded, results-driven and able to build relationships with key stakeholders whilst supporting on a number of key portfolio campaigns.
This is a broad agile role that requires a hands-on marketer to build and maintain good direct and cross-functional relationships and who can support the execution of marketing campaigns across a number of different channels: email, paid social, via sales team whilst producing engaging content and keeping information/ documents up to date on the website and on Seismic. In return, we can offer a friendly and supportive team, opportunities to learn and develop skills and the ability to work flexibly either remotely and/or from our London or Oxford offices.
Key responsibilities
Support on the development and implementation of marketing campaigns/activity that drives lead generation and adoption of Post-16 Level 2/3 amongst our schools and FE colleges customer groups.
Manage the promotion of BTEC Level 1 and below and Sweet Education to drive leads and revenue.
Manage the production and distribution of the monthly newsletter.
Manage the production and implementation of marketing communication for multi-channel campaigns.
Use customer insights, competitor and market share to inform campaigns.
Support the planning, development and production of high-quality marketing content - sales collateral/presentations, website, subject content, emails, video, social posts and for all stages of the customer journey, to maximise campaign effectiveness.
Work closely with the Advanced Specialists, Manager and design team to create campaigns that follow brand guidelines and ladder effectively to wider product marketing and brand strategy.
Work closely with Brand/Content team to develop messaging frameworks and write engaging copy for campaigns - using customer insights and Pearson brand and TOV guidelines.
Tracking and measuring the results of campaigns and support in the production of performance reports
Skills and experience
Excellent communication and networking skills with a strong sense of teamwork and the ability to deal with stakeholders at all levels
Excellent copywriting for marketing channels.
Strong campaign and project management experience
A passion for customer experience - analysing products, customers and market dynamics and aligning these to deliver compelling campaigns.
Multi-channel campaign management across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display etc)
Strong organisational skills and the ability to plan and prioritise work effectively
Commercial mindset and results-driven
Ability to effectively analyse/interpret results for all marketing campaigns.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job:
Marketing
Job Family: GO_TO_MARKET
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