Sr. AD Marketing & Comm

Edtech.com's Summary

University of South Carolina is hiring a Senior Assistant Director Marketing Communications. This role involves collaborating with various teams to deploy marketing and creative strategies that engage, nurture, and convert prospective undergraduate students and their families. The position includes developing digital and print content, supervising marketing interns, supporting vendor campaigns, conducting marketing research, and providing customer service related to admissions.

Highlights

Develop and execute marketing strategies in partnership with Marketing, Recruitment, Operations, and Visitor Center teams within Undergraduate Admissions and other academic departments.
Create compelling content across multiple channels including emails, presentations, brochures, social media, blogs, and CRM portals.
Supervise and mentor marketing interns contributing to outreach and events.
Conduct primary and secondary research to inform messaging and campaign development.
Manage relationships with clients and stakeholders by leading strategy meetings and evaluating campaign performance.
Support marketing tasks with external vendors to align campaigns with creative concepts and university branding.
Review admissions applications and scholarships as needed, and represent USC at recruitment events.
Require bachelor's degree in a related field and at least 4 years of relevant experience; bachelor’s may be substituted with equivalent certification or training.
Preferred qualifications include 5+ years writing creative content, experience in higher education marketing, supervisory experience, and proficiency with Adobe Creative Cloud, Microsoft products, CRM systems (especially Slate), and digital media production.
Compensation range is $57,779 to $86,669 with an anticipated hiring range starting at $57,779 annually.

Sr. AD Marketing & Comm Full Description

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Sr. AD Marketing & Comm Bookmark this Posting Print Preview | Apply for this Job

Please see Special Instructions for more details.

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by May 8, 2026.

The University of South Carolina offers a valuable benefits package including but not limited to:

Health and Life Insurance
Retirement Programs
Paid Tuition
Dependent Scholarships
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities

Click here to learn more about why you should work at USC.

Posting Details

Posting Summary

Logo
Posting Number	STA00181PO26
Job Family	Creative Services
Job Function	Writing
USC Market Title	Writer
Link to USC Market Title	https://uscjobs.sc.edu/titles/148288
Job Level	P4 - Professional
Business Title (Internal Title)	Sr. AD Marketing & Comm
Campus	Columbia
Work County	Richland
College/Division	Enrollment Management
Department	EM Undergraduate Admissions
State Pay Range	G10
USC Market Range	MRG - $57,779 $72,224 $86,669
Anticipated Hiring Range	$57,779
Location of Vacancy
Part/Full Time	Full Time
Hours per Week	37.5
Work Schedule	Monday – Friday from 8:30 am – 5:00 pm, one hour for lunch. Must be willing to work a flexible schedule to meet the needs of the department.
Basis	12 months
Job Search Category	Other Professional

About USC

About University of South Carolina	From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement	The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

About University of South Carolina

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

Advertised Job Summary	The Senior Assistant Director Marketing Communications is responsible for working with Marketing, Recruitment, Operations and Visitor Center teams within Undergraduate Admissions; marketing areas within Enrollment Management; and marketing areas outside of Enrollment Management (e.g.: academic departments, housing, etc.) to deploy the marketing and creative strategy in a manner that engages, nurtures and converts prospective students (and their families) into applicants and committed students. As such, this position contributes to the development of digital and print content that directly impacts the success of the university’s undergraduate recruiting and admissions efforts. The position directly supervises marketing interns who support the oﬃce’s marketing and special events outreach. Additionally, the Senior Assistant Director is an expert wordsmith and storyteller who can showcase the value of our product in a compelling way to prospective undergraduate students, their family members and guidance counselors through a variety of channels including, but not limited to, emails, presentations, promotional materials, brochures and other printed pieces, blogs/vlogs, social media platforms, webcasting platforms, CRM marketing-related portals and the admissions website. The position is also responsible for supporting marketing-related tasks conducted with external vendors related to search, cultivate and nurture campaigns to ensure they align with the oﬃce’s current creative concept and the university’s brand standards. The Senior Assistant Director’s role is to serve as both an individual contributor and a team player who can give and receive constructive feedback. The position works in an environment with tight deadlines and excels at multi-tasking as well as balancing multiple projects at once. Additional responsibilities include but are not limited to, performing online and primary research related to marketing content, supporting the technology team with channel analytics, using their knowledge of admissions procedures to provide accurate and timely customer service to social media followers and event attendees, and reviewing applications for submission, as needed.
Job Related Minimum Required Education and Experience	Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials	Must possess a valid driver’s license.
Preferred Qualifications	5+ years of experience in writing creative content for print and digital marketing material and knowledge of marketing and advertising principles. Prior higher education marketing experience, particularly within undergraduate admissions. Supervisory experience or experience mentoring / coaching others. Familiarity with AP style and design and experience using full suite of Adobe Creative Cloud and Microsoft products. Demonstrated success and proficiency for various forms of social networking sites media and other means of online communication. Experience with CRM, particularly Slate Experience executing print/static media (collateral, signage, graphic work, print production), video production digital media (web, social, email, portals, etc.) and events Demonstrate confidence in decision making to deliver excellent customer service while mitigating risks Independent, analytic thinker who collaborates well within team and cross-functional environment. Must be organized and detail oriented with ability to apply quality control practices to all processes. Ability to operate a motor vehicle.
Knowledge/Skills/Abilities	Excellent written, verbal and interpersonal skills at all levels of management and keen grasp of the English language. Creative and innovative thinker and planner and conﬁdent in producing work across multiple platforms. Understanding of marketing and advertising trends in and outside of higher education. Knowledge of marketing strategies and tactics and familiarity with digital tactics such as key word placement, SEO, email marketing and web analytics. Experience aligning multiple brand strategies and ideas as well as handling multiple projects by prioritizing and managing time effectively. Ability to consistently meet tight deadlines. Self-motivated and self-directed and ability to work independently or as an active member of a team. Excellent customer relations skills and ability to establish and maintain effective working relationships with both internal and external customers. Understanding of print and graphic design terminology as well as photojournalism. Must be knowledgeable of admissions policies and procedures and be familiar with national issues and trends in higher education. Must have the ability to maintain conﬁdential information. Must be able to read and evaluate academic credentials.

Job Duties

Job Duty	Work closely with the Creative Director to build a creative strategy for each audience and stage in recruitment cycle based on industry intel and data analytics. Collectively set the creative concept for each deliverable including design elements, content strategy, etc. that resonates with each audience type. Write, edit and proof all marketing materials and campaigns disseminated by Undergraduate Admissions, as well as materials and campaigns for assigned clients within enrollment management, academic departments, students services and external to the university. Ensure deliverables across all areas are cohesive in voice and style and maintain branding standards.
Essential Function	Yes
Percentage of Time	35

Job Duty	Cultivate and maintain strong client/stakeholder relationships with assigned clients within Undergraduate Admissions, Enrollment Management, campus units and external partners. This includes leading regular strategy meetings to assess campaign performance across digital and print channels, synthesize research and analytics to inform data-driven recommendations, and develop comprehensive communications plans (with specified roles, deliverables and timeline) aligned with enrollment goals and upcoming recruitment cycles.
Essential Function	Yes
Percentage of Time	30

Job Duty	Conduct primary and secondary research to inform strategic messaging and campaign development, including stakeholder interviews, student surveys, competitor audits, market analysis, and review of industry trends within the higher education landscape. Translate findings from primary and secondary research compiled by Marketing Technology team (market reports, competitor analysis, demographic data) into compelling, data-informed messaging and content for higher education campaigns
Essential Function	Yes
Percentage of Time	20

Job Duty	Hire, train and directly supervise assigned marketing interns. Apply appropriate management principles according to university policies and procedures. Communicate expectations and provide feedback to assist interns with assigned tasks, performance improvement opportunities and skills/competency development.
Essential Function	Yes
Percentage of Time	10

Job Duty	Selectively review applications for admissions and make decisions based on departmental policy; review applications for scholarships. Travel and represent USC at recruiting and outreach programs as needed. Participate in on-campus recruiting events and training to develop professional skills needed for success in admissions and marketing.
Essential Function	Yes
Percentage of Time	5

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive	No
Hazardous weather category	Non-Essential

Posting Detail Information

Number of Vacancies	1
Desired Start Date
Job Open Date	03/24/2026
Job Close Date	05/08/2026
Open Until Filled	No
Special Instructions to Applicant	Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by May 8, 2026. The University of South Carolina offers a valuable benefits package including but not limited to: Health and Life Insurance Retirement Programs Paid Tuition Dependent Scholarships Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities Click here to learn more about why you should work at USC.
Quicklink for Posting	https://uscjobs.sc.edu/postings/203923
EEO Statement	The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

Supplemental Questions

Required fields are indicated with an asterisk (*).

* Do you have at least a Bachelor's Degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
- Yes
- No
* Do you have a valid Drivers License?
- Yes
- No
* Describe any previous marketing experience.
(Open Ended Question)
* Did you provide a link to your online portfolio with writing samples of letters, brochures, emails, social posts, etc. in your cover letter?
- Yes
- No
* Why are you interested in this position?
(Open Ended Question)

Applicant Documents

Required Documents

Cover Letter
Resume
List of References and Contact Information

Optional Documents

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Original Job Description

Toggle navigation

Sr. AD Marketing & Comm Bookmark this Posting Print Preview | Apply for this Job

Please see Special Instructions for more details.

We are only accepting applications submitted by May 8, 2026.

The University of South Carolina offers a valuable benefits package including but not limited to:

Health and Life Insurance
Retirement Programs
Paid Tuition
Dependent Scholarships
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities

Click here to learn more about why you should work at USC.

Posting Details

Posting Summary

Logo
Posting Number	STA00181PO26
Job Family	Creative Services
Job Function	Writing
USC Market Title	Writer
Link to USC Market Title	https://uscjobs.sc.edu/titles/148288
Job Level	P4 - Professional
Business Title (Internal Title)	Sr. AD Marketing & Comm
Campus	Columbia
Work County	Richland
College/Division	Enrollment Management
Department	EM Undergraduate Admissions
State Pay Range	G10
USC Market Range	MRG - $57,779 $72,224 $86,669
Anticipated Hiring Range	$57,779
Location of Vacancy
Part/Full Time	Full Time
Hours per Week	37.5
Work Schedule	Monday – Friday from 8:30 am – 5:00 pm, one hour for lunch. Must be willing to work a flexible schedule to meet the needs of the department.
Basis	12 months
Job Search Category	Other Professional

About USC

About University of South Carolina

Veterans' Preference Statement

Benefits for FTE Positions

Position Description

Advertised Job Summary	The Senior Assistant Director Marketing Communications is responsible for working with Marketing, Recruitment, Operations and Visitor Center teams within Undergraduate Admissions; marketing areas within Enrollment Management; and marketing areas outside of Enrollment Management (e.g.: academic departments, housing, etc.) to deploy the marketing and creative strategy in a manner that engages, nurtures and converts prospective students (and their families) into applicants and committed students. As such, this position contributes to the development of digital and print content that directly impacts the success of the university’s undergraduate recruiting and admissions efforts. The position directly supervises marketing interns who support the oﬃce’s marketing and special events outreach. Additionally, the Senior Assistant Director is an expert wordsmith and storyteller who can showcase the value of our product in a compelling way to prospective undergraduate students, their family members and guidance counselors through a variety of channels including, but not limited to, emails, presentations, promotional materials, brochures and other printed pieces, blogs/vlogs, social media platforms, webcasting platforms, CRM marketing-related portals and the admissions website. The position is also responsible for supporting marketing-related tasks conducted with external vendors related to search, cultivate and nurture campaigns to ensure they align with the oﬃce’s current creative concept and the university’s brand standards. The Senior Assistant Director’s role is to serve as both an individual contributor and a team player who can give and receive constructive feedback. The position works in an environment with tight deadlines and excels at multi-tasking as well as balancing multiple projects at once. Additional responsibilities include but are not limited to, performing online and primary research related to marketing content, supporting the technology team with channel analytics, using their knowledge of admissions procedures to provide accurate and timely customer service to social media followers and event attendees, and reviewing applications for submission, as needed.
Job Related Minimum Required Education and Experience	Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials	Must possess a valid driver’s license.
Preferred Qualifications	5+ years of experience in writing creative content for print and digital marketing material and knowledge of marketing and advertising principles. Prior higher education marketing experience, particularly within undergraduate admissions. Supervisory experience or experience mentoring / coaching others. Familiarity with AP style and design and experience using full suite of Adobe Creative Cloud and Microsoft products. Demonstrated success and proficiency for various forms of social networking sites media and other means of online communication. Experience with CRM, particularly Slate Experience executing print/static media (collateral, signage, graphic work, print production), video production digital media (web, social, email, portals, etc.) and events Demonstrate confidence in decision making to deliver excellent customer service while mitigating risks Independent, analytic thinker who collaborates well within team and cross-functional environment. Must be organized and detail oriented with ability to apply quality control practices to all processes. Ability to operate a motor vehicle.
Knowledge/Skills/Abilities	Excellent written, verbal and interpersonal skills at all levels of management and keen grasp of the English language. Creative and innovative thinker and planner and conﬁdent in producing work across multiple platforms. Understanding of marketing and advertising trends in and outside of higher education. Knowledge of marketing strategies and tactics and familiarity with digital tactics such as key word placement, SEO, email marketing and web analytics. Experience aligning multiple brand strategies and ideas as well as handling multiple projects by prioritizing and managing time effectively. Ability to consistently meet tight deadlines. Self-motivated and self-directed and ability to work independently or as an active member of a team. Excellent customer relations skills and ability to establish and maintain effective working relationships with both internal and external customers. Understanding of print and graphic design terminology as well as photojournalism. Must be knowledgeable of admissions policies and procedures and be familiar with national issues and trends in higher education. Must have the ability to maintain conﬁdential information. Must be able to read and evaluate academic credentials.

Job Duties

Job Duty	Work closely with the Creative Director to build a creative strategy for each audience and stage in recruitment cycle based on industry intel and data analytics. Collectively set the creative concept for each deliverable including design elements, content strategy, etc. that resonates with each audience type. Write, edit and proof all marketing materials and campaigns disseminated by Undergraduate Admissions, as well as materials and campaigns for assigned clients within enrollment management, academic departments, students services and external to the university. Ensure deliverables across all areas are cohesive in voice and style and maintain branding standards.
Essential Function	Yes
Percentage of Time	35

Job Duty	Cultivate and maintain strong client/stakeholder relationships with assigned clients within Undergraduate Admissions, Enrollment Management, campus units and external partners. This includes leading regular strategy meetings to assess campaign performance across digital and print channels, synthesize research and analytics to inform data-driven recommendations, and develop comprehensive communications plans (with specified roles, deliverables and timeline) aligned with enrollment goals and upcoming recruitment cycles.
Essential Function	Yes
Percentage of Time	30

Job Duty	Conduct primary and secondary research to inform strategic messaging and campaign development, including stakeholder interviews, student surveys, competitor audits, market analysis, and review of industry trends within the higher education landscape. Translate findings from primary and secondary research compiled by Marketing Technology team (market reports, competitor analysis, demographic data) into compelling, data-informed messaging and content for higher education campaigns
Essential Function	Yes
Percentage of Time	20

Job Duty	Hire, train and directly supervise assigned marketing interns. Apply appropriate management principles according to university policies and procedures. Communicate expectations and provide feedback to assist interns with assigned tasks, performance improvement opportunities and skills/competency development.
Essential Function	Yes
Percentage of Time	10

Job Duty	Selectively review applications for admissions and make decisions based on departmental policy; review applications for scholarships. Travel and represent USC at recruiting and outreach programs as needed. Participate in on-campus recruiting events and training to develop professional skills needed for success in admissions and marketing.
Essential Function	Yes
Percentage of Time	5

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive	No
Hazardous weather category	Non-Essential

Posting Detail Information

Number of Vacancies	1
Desired Start Date
Job Open Date	03/24/2026
Job Close Date	05/08/2026
Open Until Filled	No
Special Instructions to Applicant	Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by May 8, 2026. The University of South Carolina offers a valuable benefits package including but not limited to: Health and Life Insurance Retirement Programs Paid Tuition Dependent Scholarships Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities Click here to learn more about why you should work at USC.
Quicklink for Posting	https://uscjobs.sc.edu/postings/203923
EEO Statement	The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

Supplemental Questions

Required fields are indicated with an asterisk (*).

* Do you have at least a Bachelor's Degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
- Yes
- No
* Do you have a valid Drivers License?
- Yes
- No
* Describe any previous marketing experience.
(Open Ended Question)
* Did you provide a link to your online portfolio with writing samples of letters, brochures, emails, social posts, etc. in your cover letter?
- Yes
- No
* Why are you interested in this position?
(Open Ended Question)

Applicant Documents

Required Documents

Cover Letter
Resume
List of References and Contact Information

Optional Documents

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.

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Sr. AD Marketing & Comm

Edtech.com's Summary

Sr. AD Marketing & Comm Full Description

Marketing Strategy & Operations Co-Op

Marketing Coordinator

Lewis Honors College Marketing & Communications Assistant

Social Media Specialist Updated Salary

OPS Student Marketing Assistant

Sr. AD Marketing & Comm

Edtech.com's Summary

Sr. AD Marketing & Comm Full Description

Marketing Strategy & Operations Co-Op

Marketing Coordinator

Lewis Honors College Marketing & Communications Assistant

Social Media Specialist *Updated Salary*

OPS Student Marketing Assistant

Social Media Specialist Updated Salary