Edtech.com's Summary

Informed K12 is hiring a Sr. Demand Generation Manager to lead and execute integrated marketing campaigns that drive lead generation, pipeline growth, and ARR in the K-12 public school sector. The role involves managing demand generation activities, collaborating with sales and revenue operations, optimizing campaign performance, and providing market insights to support business growth.

Highlights

Lead development and deployment of integrated marketing campaigns across multiple channels including email, paid digital, ABX, and events.
Execute and optimize paid digital campaigns on platforms like Google Ads and LinkedIn with a focus on ROI.
Build and manage lead scoring, attribution models, and forecasting in partnership with RevOps.
Collaborate with marketing, sales, and BDR teams to improve lead quality and accelerate pipeline velocity.
Provide detailed performance reporting and data-driven analysis to drive continuous campaign improvements.
Maintain up-to-date knowledge of B2B marketing trends, with a focus on the K-12 education market.
Proficiency with HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager.
6-8 years of demand generation experience, preferably in startup environments supporting growth goals.
Compensation range of $125k-$150k OTE plus stock options.
Benefits include 100% healthcare coverage for employees, uncapped PTO, remote work stipends, and professional development allowances.

Sr. Demand Generation Manager Full Description

Sr. Demand Generation Manager

United States - Remote (any location)
Full-Time
Marketing
Job Openings
Sr. Demand Generation Manager

About the role

At Informed K12, we are rapidly growing our impact in K12 public school systems across the country. As we enter our next phase of growth and product maturity, we're scaling our teams and functions with a bold vision rooted in best-in-class B2B SaaS practices.

We’re looking for a talented and curious demand generation leader with strong ABX, event, and campaign management experience. The successful candidate has built programs from the ground-up and is ready to be heads-on with campaign execution and organization. You should have a proven track record of directly owning lead, meeting, and pipeline targets, with demonstrable experience improving campaign ROI and consistently delivering measurable contributions to ARR growth. The role will report to the Head of Marketing and will be instrumental to driving pipeline growth and ARR.

Responsibilities

Demand Generation

Develop and deploy integrated marketing campaigns to drive leads, meetings, and pipeline, activating channels including email, website, paid digital and search, content, ABX, and events
Run paid digital campaigns, assessing ROI across third-party content syndication, Google Ads, LinkedIn, and more
Define and build lead scoring, attribution, and quarterly forecasting in collaboration RevOps
Closely partner with marketing and sales colleagues on events and conferences, ensuring thoughtful messaging, excellent execution, and high ROI for ~ 40 events per year
Partner closely with Sales, RevOps, and BDR teams to enhance lead quality, increase conversion rates, and accelerate pipeline velocity

Reporting & Performance Optimization

Provide robust reporting and thoughtful analysis for continuous improvement to marketing, sales, and senior management.
Analyze market trends and campaign performance to refine and optimize demand generation strategies
Ruthlessly monitor pipeline health and revenue performance metrics to ensure marketing’s impact, delivering actionable insights and driving timely strategic pivots

Market Intelligence

Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation
Demonstrate knowledge of the K-12 market and buyers, education trends, and product benefits

What we’re looking for

6-8 years of demand generation experience, with a focus on building out programs in a start-up environment, in support of growth goals
Passion for B2B SaaS technology, with a desire to make a meaningful impact in public education
Successful track record of leading revenue growth via pipeline growth and MQL generation
Hands-on experience with marketing and sales tools such as HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager with the ability to both develop strategy and execute campaigns end-to-end
Curiosity and a commitment to continuous learning
Proven track record of running effective campaigns and events, grounded in best practices and account-based principles and techniques
Excellent written and verbal communication skills, with expertise adapting existing messaging and long-form content into channel-specific messaging (landing pages, email, paid digital, etc.)
Strong analytical skills and experience in data-driven decision-making
Ability to thrive and take initiative in a small marketing team, with shifting priorities
Demonstrated project management experience, meeting deadlines across multiple teams, navigating unexpected obstacles with grace
Technical proficiency in marketing automation and CRM software, ideally Hubspot and Salesforce

Preferred qualifications

Team leadership; experience developing teams is preferred
Experience in EdTech, early stage start-ups, and vertical SaaS
Established playbook and experience opening up new territories from stage 0
Self-starter with a bias for action
Experience with K12 buying committees

Benefits and Perks

Healthcare coverage covered at 100% for employees & 35% for all dependents
Uncapped PTO
Monthly productivity allowance (work where you thrive! This covers a co-working space, coffee shop, working lunch)
New hire stipend for remote office set-up
Monthly wifi reimbursement
Annual personal office supply stipend
Stipend for skills development (begins at 1-year anniversary)

Compensation: $125k-150k OTE + Stock Options

Original Job Description

Sr. Demand Generation Manager

United States - Remote (any location)
Full-Time
Marketing
Job Openings
Sr. Demand Generation Manager

About the role

Responsibilities

Demand Generation

Develop and deploy integrated marketing campaigns to drive leads, meetings, and pipeline, activating channels including email, website, paid digital and search, content, ABX, and events
Run paid digital campaigns, assessing ROI across third-party content syndication, Google Ads, LinkedIn, and more
Define and build lead scoring, attribution, and quarterly forecasting in collaboration RevOps
Closely partner with marketing and sales colleagues on events and conferences, ensuring thoughtful messaging, excellent execution, and high ROI for ~ 40 events per year
Partner closely with Sales, RevOps, and BDR teams to enhance lead quality, increase conversion rates, and accelerate pipeline velocity

Reporting & Performance Optimization

Provide robust reporting and thoughtful analysis for continuous improvement to marketing, sales, and senior management.
Analyze market trends and campaign performance to refine and optimize demand generation strategies
Ruthlessly monitor pipeline health and revenue performance metrics to ensure marketing’s impact, delivering actionable insights and driving timely strategic pivots

Market Intelligence

Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation
Demonstrate knowledge of the K-12 market and buyers, education trends, and product benefits

What we’re looking for

6-8 years of demand generation experience, with a focus on building out programs in a start-up environment, in support of growth goals
Passion for B2B SaaS technology, with a desire to make a meaningful impact in public education
Successful track record of leading revenue growth via pipeline growth and MQL generation
Hands-on experience with marketing and sales tools such as HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager with the ability to both develop strategy and execute campaigns end-to-end
Curiosity and a commitment to continuous learning
Proven track record of running effective campaigns and events, grounded in best practices and account-based principles and techniques
Excellent written and verbal communication skills, with expertise adapting existing messaging and long-form content into channel-specific messaging (landing pages, email, paid digital, etc.)
Strong analytical skills and experience in data-driven decision-making
Ability to thrive and take initiative in a small marketing team, with shifting priorities
Demonstrated project management experience, meeting deadlines across multiple teams, navigating unexpected obstacles with grace
Technical proficiency in marketing automation and CRM software, ideally Hubspot and Salesforce

Preferred qualifications

Team leadership; experience developing teams is preferred
Experience in EdTech, early stage start-ups, and vertical SaaS
Established playbook and experience opening up new territories from stage 0
Self-starter with a bias for action
Experience with K12 buying committees

Benefits and Perks

Healthcare coverage covered at 100% for employees & 35% for all dependents
Uncapped PTO
Monthly productivity allowance (work where you thrive! This covers a co-working space, coffee shop, working lunch)
New hire stipend for remote office set-up
Monthly wifi reimbursement
Annual personal office supply stipend
Stipend for skills development (begins at 1-year anniversary)

Compensation: $125k-150k OTE + Stock Options

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Sr. Demand Generation Manager

Edtech.com's Summary

Sr. Demand Generation Manager Full Description

Sr. Demand Generation Manager

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