Edtech.com's Summary

Informed K12 is hiring a Sr. Demand Generation Manager. This role involves leading integrated marketing campaigns and managing multi-channel demand generation activities to drive lead generation, pipeline growth, and ARR, while partnering with sales and RevOps teams to optimize campaign ROI and conversion rates.

Highlights

Lead development and execution of multi-channel marketing campaigns including ABX, events, paid digital, and content marketing.
Manage approximately 40 events annually, ensuring effective messaging and high ROI.
Run and analyze paid digital campaigns on platforms such as Google Ads and LinkedIn.
Develop lead scoring, attribution models, and forecasting in collaboration with RevOps.
Provide detailed reporting and analysis to guide continuous improvement and strategic adjustments.
Oversee Demand Gen Senior Manager and marketing operations contractor, fostering team development.
Requires 6-8 years of demand generation experience with a focus on start-up growth environments and B2B SaaS.
Technical proficiency preferred in HubSpot and Salesforce marketing automation and CRM systems.
Strong communication, analytical, and project management skills.
Benefits include full employee healthcare coverage, uncapped PTO, remote work stipends, and professional development allowances.

Sr. Demand Generation Manager Full Description

Sr. Demand Generation Manager

United States - Remote (any location)
Full-Time
Marketing

About the role

At Informed K12, we are rapidly growing our impact in K12 public school systems across the country. As we enter our next phase of growth and product maturity, we're scaling our teams and functions with a bold vision rooted in best-in-class B2B SaaS practices.

We’re looking for a talented and curious demand generation leader with strong ABX, event, and campaign management experience. The successful candidate has built programs from the ground-up and is ready to be heads-on with campaign execution and organization. You should have a proven track record of directly owning lead, meeting, and pipeline targets, with demonstrable experience improving campaign ROI and consistently delivering measurable contributions to ARR growth. The role will report to the Head of Marketing and will be instrumental to driving pipeline growth and ARR.

Responsibilities

Demand Generation

Develop and deploy integrated marketing campaigns to drive leads, meetings, and pipeline, activating channels including email, website, paid digital and search, content, ABX, and events
Closely partner with marketing and sales colleagues on events and conferences, ensuring thoughtful messaging, excellent execution, and high ROI for ~ 40 events per year
Run paid digital campaigns, assessing ROI across third-party content syndication, Google Ads, LinkedIn, and more
Define and build lead scoring, attribution, and quarterly forecasting in collaboration RevOps
Partner closely with Sales, RevOps, and BDR teams to enhance lead quality, increase conversion rates, and accelerate pipeline velocity

Reporting & Performance Optimization

Provide robust reporting and thoughtful analysis for continuous improvement to marketing, sales, and senior management.
Analyze market trends and campaign performance to refine and optimize demand generation strategies
Ruthlessly monitor pipeline health and revenue performance metrics to ensure marketing’s impact, delivering actionable insights and driving timely strategic pivots

Market Intelligence

Supervise the Demand Gen Senior Manager and marketing ops contractor
Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation
Demonstrate knowledge of the K-12 market and buyers, education trends, and product benefits

What we’re looking for

6-8 years of demand generation experience, with a focus on building out programs in a start-up environment, in support of growth goals
Passion for B2B SaaS technology, with a desire to make a meaningful impact in public education
Successful track record of leading revenue growth via pipeline growth and MQL generation
Curiosity and a commitment to continuous learning
Proven track record of running effective campaigns and events, grounded in best practices and account-based principles and techniques
Excellent written and verbal communication skills, with expertise adapting existing messaging and long-form content into channel-specific messaging (landing pages, email, paid digital, etc.)
Strong analytical skills and experience in data-driven decision-making
Ability to thrive and take initiative in a small marketing team, with shifting priorities
Demonstrated project management experience, meeting deadlines across multiple teams, navigating unexpected obstacles with grace
Technical proficiency in marketing automation and CRM software, ideally Hubspot and Salesforce

Preferred qualifications

Team leadership; experience developing teams is preferred
Experience in EdTech, early stage start-ups, and vertical SaaS
Established playbook and experience opening up new territories from stage 0
Self-starter with a bias for action
Experience with K12 buying committees

Benefits and Perks

Healthcare coverage covered at 100% for employees & 35% for all dependents
Uncapped PTO
Monthly productivity allowance (work where you thrive! This covers a co-working space, coffee shop, working lunch)
New hire stipend for remote office set-up
Monthly wifi reimbursement
Annual personal office supply stipend
Stipend for skills development (begins at 1-year anniversary)

Original Job Description

Sr. Demand Generation Manager

United States - Remote (any location)
Full-Time
Marketing

About the role

Responsibilities

Demand Generation

Develop and deploy integrated marketing campaigns to drive leads, meetings, and pipeline, activating channels including email, website, paid digital and search, content, ABX, and events
Closely partner with marketing and sales colleagues on events and conferences, ensuring thoughtful messaging, excellent execution, and high ROI for ~ 40 events per year
Run paid digital campaigns, assessing ROI across third-party content syndication, Google Ads, LinkedIn, and more
Define and build lead scoring, attribution, and quarterly forecasting in collaboration RevOps
Partner closely with Sales, RevOps, and BDR teams to enhance lead quality, increase conversion rates, and accelerate pipeline velocity

Reporting & Performance Optimization

Provide robust reporting and thoughtful analysis for continuous improvement to marketing, sales, and senior management.
Analyze market trends and campaign performance to refine and optimize demand generation strategies
Ruthlessly monitor pipeline health and revenue performance metrics to ensure marketing’s impact, delivering actionable insights and driving timely strategic pivots

Market Intelligence

Supervise the Demand Gen Senior Manager and marketing ops contractor
Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation
Demonstrate knowledge of the K-12 market and buyers, education trends, and product benefits

What we’re looking for

6-8 years of demand generation experience, with a focus on building out programs in a start-up environment, in support of growth goals
Passion for B2B SaaS technology, with a desire to make a meaningful impact in public education
Successful track record of leading revenue growth via pipeline growth and MQL generation
Curiosity and a commitment to continuous learning
Proven track record of running effective campaigns and events, grounded in best practices and account-based principles and techniques
Excellent written and verbal communication skills, with expertise adapting existing messaging and long-form content into channel-specific messaging (landing pages, email, paid digital, etc.)
Strong analytical skills and experience in data-driven decision-making
Ability to thrive and take initiative in a small marketing team, with shifting priorities
Demonstrated project management experience, meeting deadlines across multiple teams, navigating unexpected obstacles with grace
Technical proficiency in marketing automation and CRM software, ideally Hubspot and Salesforce

Preferred qualifications

Team leadership; experience developing teams is preferred
Experience in EdTech, early stage start-ups, and vertical SaaS
Established playbook and experience opening up new territories from stage 0
Self-starter with a bias for action
Experience with K12 buying committees

Benefits and Perks

Healthcare coverage covered at 100% for employees & 35% for all dependents
Uncapped PTO
Monthly productivity allowance (work where you thrive! This covers a co-working space, coffee shop, working lunch)
New hire stipend for remote office set-up
Monthly wifi reimbursement
Annual personal office supply stipend
Stipend for skills development (begins at 1-year anniversary)

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Sr. Demand Generation Manager

Edtech.com's Summary

Sr. Demand Generation Manager Full Description

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