Sr. Director, Growth Marketing

• Develop, execute, measure and optimize data-driven demand generation strategy to meet or exceed pipeline and revenue goals.
• Collaborate with marketing and sales leaders to refine and enhance demand generation strategy based on performance analysis and field feedback.
• Lead the development of omni-channel, multistage, multi-path buyer journeys that result in strong stage conversion rates and increased pipeline velocity.
• Build campaign strategies for each stage of the buyer journey, ensuring alignment with conversion metrics, messaging, creative briefs, content formats, and CTAs.
• Lead best practices in leveraging intent and account-based marketing (ABM) to engage high-value prospects.
• Ensure optimization of paid and organic media efforts including search (SEO), social, email, remarketing and advertising.
• Drive efficient execution of campaigns, ensuring streamlined processes for agility and scalability.
• Define, measure and optimize campaign metrics to assess impact on pipeline, revenue, and achievement of both program and tactical goals.
• Manage and report on campaign metrics, ROI, budgets, and resource allocation across paid and owned channels, including closed-loop reporting and ongoing optimization to improve ROI and reduce Customer Acquisition Cost (CAC).
• Provide leadership, guidance, and support to your team by assessing performance, setting clear goals, offering continuous feedback, and fostering personal career development, while ensuring alignment with corporate objectives and cross-departmental collaboration to achieve success.

• Manage and optimize digital acquisition channels, ensuring both paid and organic efforts (SEO, SEM, social media, email, and content marketing) drive high-quality traffic.
• Utilize data analytics to track, measure, and report on website and digital campaign performance, optimizing for engagement, conversion, and revenue generation.
• Implement conversion rate optimization (CRO) strategies on digital properties to maximize lead generation and customer acquisition.
• Drive the development and execution of A/B tests and optimization strategies for digital assets, including landing pages, email campaigns, and ads.
• Analyze customer data and digital performance metrics to refine audience segmentation, targeting, and personalization strategies.
• Oversee the management of digital budgets and resource allocation, ensuring optimal investment in high-performing digital channels.
• Provide strategic guidance and optimization of Frontline's digital ecosystem, with a primary focus on the website as the central hub for demand generation.
• Collaborate with cross-functional teams to ensure seamless digital experiences across the website, landing pages, and other digital assets.
• Ensure digital content is optimized for SEO, aligning with strategic content marketing efforts to increase organic visibility and drive traffic.
• Report on digital performance metrics, including website traffic, lead conversion, and revenue attribution.

• Consistently exceeding pipeline and SaaS bookings targets.
• Increasing marketing-sourced and marketing-influenced revenue.
• Improving conversion rates across the buyer journey.
• Accelerating pipeline velocity.
• Growing website traffic and lead conversion.
• Lowering customer acquisition costs while increasing ROI.
• Building a high-performing, data-driven growth marketing team.

• 15-20 years of experience leading growth marketing and demand generation teams in B2B SaaS organizations.
• Ability and confidence to drive transformation and change.
• Deep understanding of buyer behaviors and the buying process end-to-end.
• Strong creative skills and ability to innovate.
• Ability to align across marketing and sales to drive end-to-end performance.
• Data-driven mindset with experience in using KPIs to track performance and ROI.
• Excellent communication skills, with a track record of successfully managing internal and external stakeholders, including senior leadership.
• Ability and a passion for developing the individuals on the Growth Marketing team to their fullest potential.
• Ability to get results through and with others.
• Deep experience and knowledge of the use of Martech in demand generation.
• Expertise in conversion rate optimization (CRO) and experience using data and analytics to drive improvements in website performance and lead generation.
• Experience with digital tools and platforms (e.g., Google Analytics, CMS, ABM platforms, and marketing automation) to manage and optimize digital campaigns and enhance user experience.
• Experience in intent and ABM and using ABM platforms.
• Strong analytical skills and ability to interpret campaign data to recommend operational improvements.
• Ability to build positive, collaborative relationships with stakeholders across different teams and at all levels of the organization.
• Bachelor's degree in a related field, or equivalent work experience.

• Intellectual curiosity. Someone who naturally investigates why performance changed rather than accepting surface-level metrics.
• Healthy skepticism. They don't take conventional wisdom at face value. They validate assumptions with data and testing.
• Bias for action. They don't wait for perfect information. They launch, measure, learn, and iterate.
• Commercial mindset. They care as much about bookings, pipeline, and sales outcomes as they do about click-through rates and MQLs.
• Customer obsession. Every campaign starts with buyer behavior, not marketing tactics.
• Cross-functional leadership. They see Sales, Product Marketing, SDRs, Digital, and Content as one interconnected revenue team.
• Relentless in the pursuit of better. They challenge the status quo, hold themselves to a high standard, and inspire others to do the same. They bring intensity to the work, but not to themselves. They're humble, approachable, and know how to have fun.

• Personalized Time Off: Take time when it’s needed most — whether that’s a family vacation, a reset day, or simply time to rest and refocus.
• Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones.
• Volunteer Time Off: Paid time to give back and support causes that matter to you.
• Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year.
• Our Philosophy: We believe time away from work helps you bring your best self to it.

• World-Class Learning Access: Explore thousands of on-demand courses through platforms like LinkedIn Learning.
• Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path.
• AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving.
• Tuition Reimbursement: Invest in formal education to advance your skills and career.
• Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends—designed to inspire curiosity and continuous improvement.

• Wellness Initiatives: Company-sponsored programs that support physical, mental, and emotional well-being.
• Employee Assistance Program (EAP): Confidential support for you and your family’s needs.
• Comprehensive Benefits: Health and financial benefits that support your happiness and future.
• A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive—personally, professionally, and purposefully.