Edtech.com's Summary

Quizlet is hiring a Sr. Product Marketing Manager to lead go-to-market strategies and drive subscription growth through integrated campaigns. The role involves collaborating cross-functionally with product, design, and marketing teams to develop messaging frameworks, analyze performance data, and enhance user engagement across multiple channels.

Highlights

Lead go-to-market planning for product launches and initiatives.
Develop consistent messaging frameworks across lifecycle and brand touchpoints.
Collaborate with Product, Design, Data Science, and Marketing teams to improve user understanding and adoption.
Use quantitative and qualitative research to inform product and marketing decisions.
Drive integrated campaigns targeting students, teachers, and other audiences.
Craft clear copy and creative briefs for various marketing materials.
Analyze campaign performance data to derive insights and optimize strategies.
3-10 years of product marketing experience, preferably in consumer tech.
Strong copywriting, analytical skills, and experience with research and experimentation.
Compensation includes a base salary of $170,000 - $195,000 plus company stock options.

Sr. Product Marketing Manager Full Description

About Quizlet:

At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.

We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. Weâre energized by the potential to power more learners through multiple approaches and various tools.

Letâs Build the Future of Learning

Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.

About the Team:

Quizletâs marketing team is responsible for driving brand awareness, user engagement, and subscription growth. This role will report to the Head of Product Marketing and it will be highly cross-functional.

About the Role:

As a Product Marketing Manager at Quizlet, youâll help define how we connect with the millions of students and teachers who rely on us to study smarter. This role sits at the intersection of product, storytelling, and go-to-market execution, with a focus on driving gains throughout the funnel from acquisition, to adoption, to engagement, and subscription.

Youâll lead integrated go-to-market strategies for new features and campaigns â from insight to execution â partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams. Youâll combine a data-informed mindset with creative storytelling skills to ensure our messaging resonates across audiences, and that we continue to make Quizletâs value clear, relevant, and inspiring.

You are an excellent communicator, confident in sharing your learnings and proposals in well-synthesized decks and documents. You will thrive in this role if you can break down your thinking, solicit direct feedback, and bring a large group of stakeholders along for the ride. You are the kind of person who is comfortable working across teams to connect the dots.

Weâre looking for a candidate who can make decisions quickly and who can interpret and share results in a way that helps move our overall business understanding forward. While this is not a people management role, weâre looking for a strong leader who is comfortable advising peers across the organization.

Weâre happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.

In this role, you will:

Lead go-to-market planning for key launches and product initiatives â define the audience, positioning, messaging, and activation strategy across channels
Develop content and messaging frameworks that tell a consistent story across the product, lifecycle, and brand touchpoints.
Collaborate cross-functionally with Product, Design, Data Science and Marketing to identify opportunities to improve user understanding and drive adoption
Translate research and insights (quantitative and qualitative) into clear recommendations that inform both product decisions and marketing execution
Drive integrated campaigns that reach students, teachers, and other audiences through a mix of owned, paid, and community channels
Craft exceptional copy and creative briefs that bring clarity and inspiration to everything from landing pages, to product naming, to in-product messaging
Analyze launch performance and engagement data to identify insights and iterate on strategies
Craft campaign strategies and recommend the right targeting, channels, timing, and messaging. As you test and learn, youâll help us establish playbooks for scaling the impact of winning initiatives
Contribute to core PMM foundations such as competitive analysis, audience segmentation, and value prop development

What you bring to the table:

3-10 years experience in a product marketing role, with some time in consumer tech
A track record of successful product or feature launches and measurable impact through integrated campaigns
Strong copywriting and content strategy skills â able to simplify complex ideas and craft clear, motivating narratives
Experience using research, experimentation, and data to inform messaging and go-to-market decisions
Collaborative mindset and confidence influencing cross-functional partners in Product, Design, and Marketing
Excellent analytical skills with a âtest and learnâ mindset
Excellent communication and presentation skills â you can distill complexity into clear and compelling narratives that move teams forward
Strong organizational and prioritization skills with a high degree of attention to detail
Experience leading market research projects including surveys, interviews, and competitive intelligence
Scaling mindset with a good understanding of the metrics product and marketing teams use to evaluate investment opportunities and make tradeoff decisions
Comfort operating in a fast-paced, evolving environment with both strategic and tactical responsibilities

Bonus points if you have:

Familiarity with the ed tech landscape and/or Gen Z consumers
Experience working within a freemium consumer subscriptions business
Experience driving cross-selling and onsite marketing campaigns
Experience at a company that specializes in user-generated content
Some background in both growth and core product marketing

Compensation, Benefits & Perks:

Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $170,000 - $195,000, depending on location and experience, as well as company stock options
Collaborate with your manager and team to create a healthy work-life balance
20 vacation days (and we expect you to take them!)
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice

Why Join Quizlet?

ð Massive reach: 60M+ users, 1B+ interactions per week

ð§ Cutting-edge tech: Generative AI, adaptive learning, cognitive science

ð Strong momentum: Top-tier investors, sustainable business, real traction

ð¯ Mission-first: Work that makes a difference in peopleâs lives

ð¤ Inclusive culture: Committed to equity, diversity, and belonging

We strive to make everyone feel comfortable and welcome!

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting that gives a comprehensive view of who we are!

In Closing:

At Quizlet, weâre excited about passionate people joining our teamâeven if you donât check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.â

Quizletâs success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.

As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:

At this time, Quizlet does not accept unsolicited agency resumes and/or profiles.

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.

Original Job Description