Edtech.com's Summary

brightwheel is hiring a Staff Product Manager. The role involves owning and delivering key initiatives within activation and expansion roadmaps, defining end-to-end onboarding and growth experiences using AI and product-led growth principles, and collaborating across teams to optimize customer value and drive measurable business outcomes.

Highlights

Lead activation and expansion initiatives to improve onboarding and growth funnels.
Leverage AI and product-led growth strategies to accelerate customer time-to-value.
Work cross-functionally with engineering, design, AI, and GTM teams to build and iterate on in-app experiences.
Use data and customer feedback to identify friction points and prioritize improvements in activation and attach funnels.
Design, run, and analyze experiments to validate hypotheses and impact key metrics such as activation %, attach %, and self-serve onboarding rates.
Require 5+ years of product management experience, preferably in SaaS, with demonstrated ownership of growth-related funnels and strong analytical skills including funnel analysis and experimentation.
Preferred experience with launching or optimizing AI-powered product features.
Compensation ranges from $148,000 to $218,000 annually, including equity opportunities.
Benefits include comprehensive medical, dental, and vision coverage, paid parental leave, flexible PTO, 401(k) enrollment, and remote productivity stipends.
The company supports a diverse and inclusive culture and maintains strong data security and applicant protection measures.

Staff Product Manager Full Description

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheelâs vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.

Who You Are

Youâre a strategic product manager who thrives at the intersection of data, design, and business impact. You love helping customers find value quickly and youâve built product-led systems that drive measurable outcomes. Note: This is an individual contributor role with a hands on, high ownership scope across onboarding, activation, and attach.

You are:

A systems thinker who has built and/or scaled onboarding, activation, or PLG funnels
AI native - you bring best practices on increasing leverage, velocity, and learning using AI systems deeply and pervasively
Comfortable with experimentation, conversion optimization, and defining success metrics
An effective collaborator and executor across product, design, engineering, GTM, and leadership teams
A data-informed decision-maker, fluent in funnel and data analysis
A proactive operator who navigates fast-moving, ambiguous environments with ownership and clarity

What You'll Do

Own and deliver key initiatives within brightwheelâs activation & expansion roadmap
Define the end-to-end onboarding and growth experience for schools, leveraging AI and product-led growth (PLG) principles to accelerate time-to-value
Communicate strategy, learning, and progress clearly with leadership and cross-functional partners to inform roadmap decisions
Partner cross-functionally with engineering, design, AI, and GTM to build and iterate on in-app experiences that deliver continuous customer value
Identify and remove friction across activation and attach funnels, using data and customer feedback to prioritize high-impact improvements
Design, run, and analyze investments to test hypotheses and impact critical metrics
Define and report on success metrics (e.g., activation %, attach %, time-to-value, % of schools self-serve onboarding)
Collaborate across PDE and GTM teams ensuring shared goals, feedback loops, and delivery against measurable outcomes

What You Bring

5+ years of product management experience, ideally in SaaS
Proven ownership of growth, onboarding, or activation funnels with measurable outcomes
A strong track record of scoping, launching, and growing high-impact products
Demonstrated ability to drive impact through prioritization and structured thinking, especially in fast-paced and ambiguous environments
Deep comfort with product metrics, funnel analysis, and experimentation (SQL a plus)
Collaborative and clear communicator who builds strong cross-functional partnerships
Demonstrated ability to roll up your sleeves and move quickly to achieve outcomes
Experience launching or optimizing AI-powered features (preferred)

Equity & Ownership:

We believe in empowering our employees as stakeholders in brightwheelâs success. As an equity holder, your financial upside grows alongside the companyâs achievements, offering a truly meaningful and compelling long-term opportunity.

Premium Benefits & Wellness Support:

We want our team members and their families to thrive. We support this through:

--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families

--Generous Paid Parental Leave for growing families

--Flexible Paid Time Off (PTO) to recharge and relax

--401(k) Enrollment to help you plan for the future

--Monthly Remote Productivity Stipend

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to security@mybrightwheel.com. Thank you for helping us keep our applicant community safe.

Original Job Description

Our Mission and Opportunity

Our Team

Who You Are

You are:

A systems thinker who has built and/or scaled onboarding, activation, or PLG funnels
AI native - you bring best practices on increasing leverage, velocity, and learning using AI systems deeply and pervasively
Comfortable with experimentation, conversion optimization, and defining success metrics
An effective collaborator and executor across product, design, engineering, GTM, and leadership teams
A data-informed decision-maker, fluent in funnel and data analysis
A proactive operator who navigates fast-moving, ambiguous environments with ownership and clarity

What You'll Do

Own and deliver key initiatives within brightwheelâs activation & expansion roadmap
Define the end-to-end onboarding and growth experience for schools, leveraging AI and product-led growth (PLG) principles to accelerate time-to-value
Communicate strategy, learning, and progress clearly with leadership and cross-functional partners to inform roadmap decisions
Partner cross-functionally with engineering, design, AI, and GTM to build and iterate on in-app experiences that deliver continuous customer value
Identify and remove friction across activation and attach funnels, using data and customer feedback to prioritize high-impact improvements
Design, run, and analyze investments to test hypotheses and impact critical metrics
Define and report on success metrics (e.g., activation %, attach %, time-to-value, % of schools self-serve onboarding)
Collaborate across PDE and GTM teams ensuring shared goals, feedback loops, and delivery against measurable outcomes

What You Bring

5+ years of product management experience, ideally in SaaS
Proven ownership of growth, onboarding, or activation funnels with measurable outcomes
A strong track record of scoping, launching, and growing high-impact products
Demonstrated ability to drive impact through prioritization and structured thinking, especially in fast-paced and ambiguous environments
Deep comfort with product metrics, funnel analysis, and experimentation (SQL a plus)
Collaborative and clear communicator who builds strong cross-functional partnerships
Demonstrated ability to roll up your sleeves and move quickly to achieve outcomes
Experience launching or optimizing AI-powered features (preferred)

Equity & Ownership:

Premium Benefits & Wellness Support:

We want our team members and their families to thrive. We support this through:

--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families

--Generous Paid Parental Leave for growing families

--Flexible Paid Time Off (PTO) to recharge and relax

--401(k) Enrollment to help you plan for the future

--Monthly Remote Productivity Stipend

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Staff Product Manager

Edtech.com's Summary

Staff Product Manager Full Description

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