Student - Calypso Boutique Email & SMS Marketing Coordinator

Edtech.com's Summary

University of Kentucky is hiring a Student - Calypso Boutique Email & SMS Marketing Coordinator. The role involves leading email and SMS marketing campaigns, supporting graphic design and visual storytelling, and collaborating closely with the Content & Digital Manager to drive engagement, traffic, and sales for Calypso, a women's boutique focused on elevated everyday style.

Highlights

Plan, create, and execute weekly and promotional email and SMS marketing campaigns.

Design visually cohesive emails consistent with Calypso’s brand aesthetic.

Write engaging copy reflecting the brand voice to drive customer action.

Manage campaign scheduling, segmentation, and audience targeting.

Monitor and optimize campaign performance metrics such as open rates and conversions.

Collaborate on content strategy and assist with graphic design and website content management.

Required skills include experience with marketing platforms (e.g., Klaviyo, Mailchimp, Attentive) and graphic design tools (Canva, Adobe Suite).

Compensation ranges from $12 to $16 per hour, part-time, 10-25 hours per week.

Applicants must be current University of Kentucky students eligible for off-campus employment.

The role offers a creative, collaborative team environment with opportunities for growth and increased responsibility.

Student - Calypso Boutique Email & SMS Marketing Coordinator Full Description

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Applicant Support

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Posting Details

Job Title	Student - Calypso Boutique Email & SMS Marketing Coordinator
Requisition Number	SE04386
Department Name	3J5SE: Student Employment
Work Location	Lexington, KY
On Campus/Off Campus	Off Campus
Salary Range	$12–$16/hour
Type of Position	Student
Position Time Status	Part-Time
Preferred Education/Experience	Experience with email and/or SMS marketing platforms (Klaviyo, Mailchimp, Attentive, etc.) Strong graphic design skills (Canva, Adobe Suite, or similar) Ability to balance creative design with data-driven decision making Strong writing skills with an understanding of brand voice and tone Organized, detail-oriented, and able to manage multiple deadlines Self-starter who takes initiative and ownership of projects Interest in fashion, retail, and brand storytelling
Hours per Week	10-25
Job Summary	You must be a current UK student to apply for this position. This position is located off campus with a local Lexington employer and is not affiliated with UK. Calypso is a women’s boutique focused on curated, elevated everyday style. We are looking for a creative, detail-oriented, and strategic Email & SMS Marketing Coordinator to join our team. This role will focus on leading our email and SMS marketing efforts, while also supporting content creation through graphic design and visual storytelling. You’ll work closely with our Content & Digital Manager to execute campaigns that drive engagement, traffic, and sales. In-person position based in Lexington, KY Flexible hours depending on experience and role scope Summer start preferred, with opportunity for continued role based on business needs and performance Creative, collaborative team environment Opportunity to take ownership of a key marketing channel Hands-on experience in boutique retail marketing and brand growth Play a direct role in shaping the brand’s digital presence Combine creativity and strategy in a fast-paced environment Work closely with a small, collaborative team Opportunity for growth and increased responsibility over time
Skills / Knowledge / Abilities	Plan, create, and execute email and SMS marketing campaigns (weekly + promotional) Design visually cohesive emails that align with Calypso’s brand aesthetic Write engaging copy for email and SMS that reflects brand voice and drives action Manage campaign scheduling, segmentation, and audience targeting Monitor performance metrics (open rates, click rates, conversions) and optimize campaigns Collaborate on overall content strategy with the Content & Digital Manager Assist with graphic design needs including email assets, website visuals, and marketing materials Support uploading and organizing content on the website as needed Maintain an organized digital asset library for marketing use
Deadline to Apply	05/15/2026
Our University Community	We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus. The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status. Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Anticipated Start Date	04/17/2026

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* This position requires additional steps after submitting your application. You will receive an email with instructions to apply directly with a third-party non-UK employer. Do you understand that you must follow the instructions in that email to complete your application?
- Yes
- No
* This position is located off campus and is not associated with the University of Kentucky. Are you eligible to work an off campus job?
- Yes
- No
* You must be a UK student to hold this position. Are you a UK student?
- Yes
- No

805 Las Cimas Parkway Suite 400 Austin, Texas, 78746

© University of Kentucky
Lexington, Kentucky 40506
An Equal Opportunity University
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Original Job Description

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Applicant Support

Student - Calypso Boutique Email & SMS Marketing Coordinator Bookmark this Posting Print Preview | Apply for this Job

Posting Details

Job Title	Student - Calypso Boutique Email & SMS Marketing Coordinator
Requisition Number	SE04386
Department Name	3J5SE: Student Employment
Work Location	Lexington, KY
On Campus/Off Campus	Off Campus
Salary Range	$12–$16/hour
Type of Position	Student
Position Time Status	Part-Time
Preferred Education/Experience	Experience with email and/or SMS marketing platforms (Klaviyo, Mailchimp, Attentive, etc.) Strong graphic design skills (Canva, Adobe Suite, or similar) Ability to balance creative design with data-driven decision making Strong writing skills with an understanding of brand voice and tone Organized, detail-oriented, and able to manage multiple deadlines Self-starter who takes initiative and ownership of projects Interest in fashion, retail, and brand storytelling
Hours per Week	10-25
Job Summary	You must be a current UK student to apply for this position. This position is located off campus with a local Lexington employer and is not affiliated with UK. Calypso is a women’s boutique focused on curated, elevated everyday style. We are looking for a creative, detail-oriented, and strategic Email & SMS Marketing Coordinator to join our team. This role will focus on leading our email and SMS marketing efforts, while also supporting content creation through graphic design and visual storytelling. You’ll work closely with our Content & Digital Manager to execute campaigns that drive engagement, traffic, and sales. In-person position based in Lexington, KY Flexible hours depending on experience and role scope Summer start preferred, with opportunity for continued role based on business needs and performance Creative, collaborative team environment Opportunity to take ownership of a key marketing channel Hands-on experience in boutique retail marketing and brand growth Play a direct role in shaping the brand’s digital presence Combine creativity and strategy in a fast-paced environment Work closely with a small, collaborative team Opportunity for growth and increased responsibility over time
Skills / Knowledge / Abilities	Plan, create, and execute email and SMS marketing campaigns (weekly + promotional) Design visually cohesive emails that align with Calypso’s brand aesthetic Write engaging copy for email and SMS that reflects brand voice and drives action Manage campaign scheduling, segmentation, and audience targeting Monitor performance metrics (open rates, click rates, conversions) and optimize campaigns Collaborate on overall content strategy with the Content & Digital Manager Assist with graphic design needs including email assets, website visuals, and marketing materials Support uploading and organizing content on the website as needed Maintain an organized digital asset library for marketing use
Deadline to Apply	05/15/2026
Our University Community	We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus. The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status. Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Anticipated Start Date	04/17/2026

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* This position requires additional steps after submitting your application. You will receive an email with instructions to apply directly with a third-party non-UK employer. Do you understand that you must follow the instructions in that email to complete your application?
- Yes
- No
* This position is located off campus and is not associated with the University of Kentucky. Are you eligible to work an off campus job?
- Yes
- No
* You must be a UK student to hold this position. Are you a UK student?
- Yes
- No

805 Las Cimas Parkway Suite 400 Austin, Texas, 78746

Lexington, Kentucky 40506
An Equal Opportunity University
Accreditation
Directory
Email
Privacy Policy

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Student - Calypso Boutique Email & SMS Marketing Coordinator

Edtech.com's Summary

Student - Calypso Boutique Email & SMS Marketing Coordinator Full Description

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