Edtech.com's Summary

Savannah College of Art and Design is hiring a Student Engagement Content Specialist for its Marketing and Public Relations team at SCAD Savannah. The role showcases student life, clubs, and resources on social media to drive student engagement, working with the social media and student success teams. It focuses on student-experience content for both the Atlanta and Savannah locations.

Highlights

Develop and manage a content calendar focused on the student experience for Atlanta and Savannah.
Produce, shoot, and edit vertical videos and create pre-promotional graphics for SCAD social media channels.
Create content for student success initiatives, student-forward events, and resources while maintaining a consistent posting cadence.
Identify, recruit, and work with student influencers to produce authentic content that showcases the SCAD experience.
Pitch and maintain relationships with student clubs and organizations to feature their activities and achievements.
Evaluate communication initiatives using metrics and sentiment and report on coverage and posts.
Follow the social media team’s content approval, editorial processes, and guidelines, and manage weekly student success graphics.
Bachelor’s degree and experience shooting and editing short-form social video for platforms like TikTok, Instagram Reels, and YouTube Shorts.

Student Engagement Content Specialist Full Description

Student Engagement Content Specialist

Marketing and Public Relations, Savannah College of Art and Design | Savannah, GA | Full-time, Staff | Job ID 502659

About the Role

As a student engagement content specialist, you will focus on showcasing SCAD student life, clubs, resources, and additional opportunities on social media to drive student engagement. In collaboration with the social media and student success teams, you’ll play a crucial role in expanding SCAD’s digital footprint across the university’s social media channels.

Responsibilities

Develop and manage a calendar focused on student-experience content for Atlanta and Savannah.
Collaborate with internal departments to develop initiatives that enhance student involvement and social media interactions.
Evaluate communication initiatives using metrics and positive sentiment and create reports about coverage and posts.
Follow the social media team’s content approval, editorial processes, and content guidelines.
Create pre-promotional graphics and produce, shoot, and edit vertical videos for SCAD social media channels.
Create content for student success initiatives, student-forward events, and resources, and maintain a consistent posting cadence.
Identify, recruit, and collaborate with student influencers to produce authentic, impactful content that showcases the SCAD experience.
Pitch, build, and maintain relationships with student clubs and organizations to feature their activities and achievements on social media.
Partner with the social media team to manage weekly graphics for student success initiatives.
Participate in and manage special projects and events.

Minimum Qualifications

Bachelor’s degree.
Experience shooting and editing short-form, algorithm-friendly content for social media platforms (e.g., TikTok, Instagram Reels, and YouTube Shorts).

Preferred Qualifications

SCAD experience.
Background in graphic design.

Notes

Travel required: less than 10%. Most offices are open Monday through Friday 8:30 a.m. to 5:30 p.m.; employees may be assigned to other workdays and/or hours, including weekends and evenings.

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Student Engagement Content Specialist

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