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SchoolStatus

Team Lead, Field Marketing

🇺🇸 Remote - US

🕑 Full-Time

💰 $70,000 - $90,000

💻 Marketing

🗓️ March 25th, 2024

Events Marketing
Lead the planning, execution, and optimization of 100+ events that drive business results and create meaningful brand experiences. You will play a crucial role in shaping the event program strategy, taking ownership of event planning and activation, identifying new ideas and opportunities, optimizing operational effectiveness, and assessing program performance and results. You not only maintain the existing event program but also enhance it by elevating it to new heights. This position reports to the Senior Director of Revenue Marketing and manages an Events Manager. This remote-based role may require occasional travel to our most important events.
 
The impact you'll have:

  • Develop and execute a comprehensive strategic marketing plan and budget for all events, taking into consideration past conference notes and metrics, self-sourced new events opportunities, and requests from the sales/customer success teams. Includes strategic planning, budget management, KPIs, and performance metrics
  • Partner with the Senior Director of Revenue Marketing to define the event program strategy, and recommend new ideas and opportunities to optimize overall operational effectiveness and level up our existing efforts
  • Collaborate with the Senior Director of Revenue Marketing in working with the marketing, sales, and customer success teams to create quarterly/yearly trade show plans, including recommendations based on your industry research and event performance
  • Report on events as a whole, offering key metrics and qualitative successes/learnings to relevant stakeholders
  • Proactively research and recommend ideas to optimize event execution and planning, increasing value from vendors, establishing unique customer experiences, and more
  • With the Event's team, source and manage contracts with event management, partners, vendors, and venues and maintain a calendar of events for sponsorship, speaking, and “walking” opportunities
  • Manage budgets, timelines, and playbooks for event planning and activation, coordinating with sales and other internal stakeholders to ensure message and theme consistency and clear business goals
  • Execute trade show logistics from start to finish, to include: event registration and payment, staff accommodations, rentals and orders from the organization/venue, coordinating material logistics including shipping, and communications with attending personnel
  • Write copy for event-related communications, including emails and social media, and manage pre- and post-event marketing and sales promotional strategies
  • Analyze event performance metrics, deliver event/sponsorship lead data for accurate reporting and attribution, and manage post-event program evaluations to ensure learning, results, ROI, and areas for improvement are effectively captured
  • Work with the sales and customer success teams to coordinate additional events such as large dinners, customer appreciation events, and presentations for national events
  • With the Event's team, approve booth graphics, event supplies, and giveaways

What you'll bring:

  • Bachelor's degree in marketing, business administration, or a related field.
  • 5+ years of experience in event management in the education space, with a focus on strategic planning, budget management, performance metrics, and logistics.
  • Proven ability to develop and execute successful event marketing campaigns that align with business objectives.
  • Hands-on experience managing events and partnering with internal stakeholders to ensure success.
  • Ability to establish priorities and work independently in a deadline-oriented environment while juggling multiple projects at various stages of development.
  • Strong project management skills, analytical ability, and both creative and strategic thinking.
  • Strong communication skills, both written and verbal.
  • Experience driving marketing KPIs such as demos and meeting signups.
  • Experience with contract negotiations and budget management.
  • Willingness and ability to travel up to 25%

Our Benefits & Perks:

  • Work From Anywhere: We embrace a remote-first culture, allowing flexibility in work locations.
  • 401k: We offer 100% match up to 6% to help employees plan for their retirement.
  • Flexible Time Off: We prioritize work-life balance for our employees and encourage team members to take the time they need to recharge & be their best.
  • Paid Parental Leave: We support parent-child bonding and strive for increased gender equality at home and in the workplace.
  • Benefits: 100% coverage for medical, dental & vision for our employees. Additional benefits include HRA, life insurance, & AD&D insurance.
  • Culture Of Our Values: Our values are not mere words; they guide our decisions and actions.
  • Pledge 1%: We are a part of the global movement; we pledge to give back to our community.
  • Winter Shutdown: During November, we have a one-week shutdown, and in December, a two-week shutdown.
  • Childcare: Our dependent care program enables you to pay for out-of-pocket daycare costs with pre-tax dollars; up to a certain amount.

U.S. Pay Range
$70,000—$90,000 USD

Please note that the compensation information is a good faith estimate, and is provided pursuant to Equal Pay Laws. SchoolStatus intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors, such as experience. Our team will provide more information about the total compensation package for this position during the interview process.

What we do:

SchoolStatus is more than just an EdTech company—we're reshaping the future of K-12 education. Our fast-growing teams are dedicated to transforming education through innovative communications, attendance management, and teacher development solutions for schools, districts, and families. 

We deeply value diversity and are dedicated to fostering an inclusive environment for all our employees. We believe that exceptional candidates bring unique perspectives and skills that enable us to best meet our mission of supporting student success. If you believe you have the potential and passion for a SchoolStatus role, we encourage you to apply—and join us to make a meaningful impact on the future of education!