University of Delaware
UD Online Slate Manager
🇺🇸 Hybrid - Newark, DE
🕑 Full-Time
💰 TBD
💻 Project Management
🗓️ November 24th, 2025
Edtech.com's Summary
- Manage and improve the Slate CRM for UD Online programs, enhancing recruitment and admissions efficiency.
- Integrate lead and enrollment data from multiple systems including websites, chatbots, and marketing platforms.
- Design and manage automated email marketing campaigns using A/B testing to boost engagement and conversions.
- Develop reporting, analytics, and dashboards to monitor enrollment and marketing performance.
- Collaborate with marketing teams, vendors, and college departments to create targeted communication campaigns.
- Maintain documentation, training, and support for UD Online staff and users of Slate.
- Required experience includes Slate CRM proficiency, preferably with Tableau, and skills in CRM-driven automated messaging campaigns.
- Bachelor's degree with three years of higher education information system management or related experience; a master's degree is preferred.
- Familiarity with online learning platforms, student recruitment, admissions standards, and process improvement methodologies.
- Strong interpersonal, communication, project management skills, and proficiency in Microsoft Office and Google applications.
UD Online Slate Manager Full Description
- Manage the UD Online programs in the Slate CRM (in the Graduate College instance) in all areas including continued infrastructure development, implementation of new features and processes, and leveraging system capabilities to improve the efficiency and effectiveness of recruitment and admissions efforts for all UD Online programs.
- Manage integration of lead and enrollment data between Slate and other systems, such as the UD Online website, RFI forms, AI chat bot, external marketing partners’ platforms, for accurate reporting of enrollment funnel for each online program and UD Online as a whole.
- Gather business requirements from UD Online and department stakeholders to recommend Slate best practices, and design effective enrollment processes that reflect each program’s student outcomes, features, admission requirements, deadlines, and enrollment parameters.
- Collaborate with UD marketing and vendors to design and manage customer journeys in Slate, including segmentation, personalization, and automation.
- Collaborate with marketing partners and relevant colleges’ marketing and communication teams and departments to create program-specific communication campaigns and email templates in Slate.
- Build, send, and optimize email marketing automation campaigns using A/B testing, while monitoring, analyzing, and reporting on performance and conversion to drive continuous improvement and engagement.
- Manage a Quality Assurance (QA) process and develop reporting and analytics to ensure the quality and effectiveness of all Slate marketing activities.
- Build and maintain an enrollment management dashboard in Slate that integrates data from external marketing partners and evaluates lead quality for the enrollment management team to effectively follow-up with prospective students.
- Map and improve processes for capturing and storing online student data in Slate, while investigating and resolving data quality issues and escalating as needed.
- Coordinate Slate management with the Manager of the Graduate College Service Operations, who manages the Slate instance. Also coordinate with the Manager of the Undergraduate Admissions Slate manager to allow for greater insight into students that transition from undergraduate to online graduate programs at UD.
- Develop and maintain Slate documentation, training, and guidance for UD Online staff and end-users.
- Collaborate with UD Slate groups to review updates, enhancements, and maintenance, and to share projects and best practices.
- Perform other job-related tasks as assigned.
QUALIFICATIONS:
- Bachelor’s degree and three years of professional experience in information system management in higher education or equivalent combination of education and experience. Master’s degree preferred.
- Slate CRM experience required and well-versed in configurable joins and all Slate modules. Tableau experience highly desired.
- Experience leveraging a CRM to build automated, email messaging campaigns. Experience with digital marketing and chatbots preferred.
- Ability to deploy, manage and integrate data systems and business processes to meet an organizational goal.
- Familiarity with university online learning programs and delivery platforms.
- Familiarity with student recruitment, retention issues and admissions standards.
- Familiarity with using case analysis to determine the needs of Slate users.
- Experience mapping and improving business processes that use technology.
- Proven success managing projects involving multiple stakeholders, technology, business processes and coordination of internal and external resources.
- Effective interpersonal and communication skills and ability to work effectively with a wide range of constituencies in a diverse community.
- Ability to multi-task and work independently as a team member to achieve common goals.
- Proficient with Microsoft Office and Google applications and analytics.
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