Existing employer? Sign in
University of Wisconsin - Madison
Undergraduate Engagement Strategist
Canva
Edtech.com's Summary
University of Wisconsin - Madison is hiring a Undergraduate Engagement Strategist. This role builds and executes communication plans for the Wisconsin School of Business, reaching current, admitted, and pre-business undergraduate students. The strategist also manages the program's social media channels, including Instagram, and oversees a student social media team.
Highlights
- Build and execute communication plans across channels for current, admitted, and pre-business undergraduate students.
- Manage the undergraduate social media channels, including the program's Instagram account.
- Oversee the undergraduate social media and design intern and the social media ambassadors.
- Collect and analyze data and trends to guide marketing activities.
- Develop and maintain strategic marketing plans based on research.
- Create and disseminate marketing materials across communication channels.
- Minimum 2 years of social media management experience in higher education.
- Bachelor's degree required, with a focus in marketing or a related field.
- Minimum salary of $65,000 per year, with starting pay based on experience, plus benefits including vacation, insurance, and retirement.
Undergraduate Engagement Strategist Full Description
Job summary:
The Undergraduate Engagement Specialist will work with the Wisconsin School of Business Marketing and Strategic Communications team as the primary strategist of communications to current students within the undergraduate program. This position will collaborate with WSB Undergraduate Program offices to market all programs and services to current admitted, certificate, and pre-business undergraduate students.
This person will build and execute communication plans, including writing, editing, and publishing content for a variety of channels to deliver important messages to students and to strengthen the Trusted to Lead brand within the program. This position will manage the undergraduate social media channels, including the @wisconsinbusinessbadgers Instagram channel, inclusive of content planning, content creation, posting, community management, and analytics tracking. The person will oversee the undergraduate social media and design intern and the undergraduate social media ambassadors.
Key job responsibilities:
- Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
- Develops, implements, and maintains strategic marketing plans based on research and established strategies
- Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
Department:
Wisconsin School of Business, Marketing and Strategic Communications
Compensation:
The minimum salary for the position is $65,000. Actual starting salary will be based on experience and qualifications.
The employee in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits.
Required qualifications:
- Minimum 2 years of social media management in higher-education
- Knowledge of the student experience and communication needs of a business school
Preferred qualifications:
- Hands-on experience conceptualizing, filming, and editing high-engagement short-form video content tailored for platforms such as TikTok, Instagram Reels, and YouTube Shorts (proficiency with CapCut, Adobe Premiere Pro, or native platform editing suites preferred).
- Proficiency with visual design platforms like Canva or Adobe Express.
- Experience training, scheduling, and supervising student staff, including task delegation, content review, and ongoing mentorship, and collaborating with a cross-functional team.
- Excellent written and verbal communication skills and ability to manage project timelines and deadlines
Education:
Bachelor’s degree Required; focus in marketing or related field
How to apply:
Click the "Apply" button to start the application process. Applicants will be prompted to upload a resume and letter of qualification, detailing their training and experience relating to the required and preferred qualifications referenced above. References will be requested of final candidates.
Institutional statement on diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.
The University of Wisconsin-Madison is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies.
Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.
Similar Jobs
Senior Director, Client Marketing
Bright Horizons
🇺🇸 Hybrid - Newton, Massachusetts
Senior Copywriter, Performance Marketing
Success Academy Charter Schools
🇺🇸 New York, New York
Performance Marketing Designer
Success Academy Charter Schools
🇺🇸 New York, New York
Social Media Specialist
Mississippi State University
🇺🇸 Starkville, Mississippi
Social Media Specialist
Savannah College of Art and Design
🇺🇸 Savannah, Georgia
