University of Idaho
User Experience Optimization Specialist
🇺🇸 Hybrid - Moscow, ID
🕑 Full-Time
💰 $74K
💻 Other
🗓️ July 18th, 2025
Edtech.com's Summary
- Optimize on-site search functionality and digital navigation to improve content discoverability and relevance
- Implement and refine content personalization strategies for targeted, user-specific digital experiences
- Utilize web analytics tools to monitor performance and guide strategic decisions
- Develop dashboards, reports, and presentations to communicate user behavior trends and metrics
- Manage customer data and work with CRM, CDP, or DXP systems
- Required software knowledge: Google Tag Manager, Google Analytics; preferred skills include JavaScript or similar scripting language
- Required qualifications: Bachelor's degree (or equivalent experience) in business, marketing, communications, UX design, IT, data analytics, or related fields; minimum two years experience in customer data management, personalized content delivery, or search optimization
- Preferred experience with A/B and multivariate testing, SEO understanding, and awareness of data privacy and governance
- Annual salary starts at $74,464 depending on experience
- Works within University Communications & Marketing division, interacts with OIT, vendors, and university stakeholders
User Experience Optimization Specialist Full Description
Posting Number | SP004940P
Position Title | User Experience Optimization Specialist
Division/College | University Communications & Marketing
Department | University Communications & Marketing
Location | Moscow, Off Campus Location - Hybrid or Remote
Posting Context Statement |
Position Overview
This position plays a vital part in optimizing digital customer journeys by managing search effectiveness, personalizing content, leveraging web analytics and maintaining high-quality customer data. As a key liaison between OIT, vendors and university stakeholders, the specialist ensures technical execution aligns with user needs and institutional goals.
Duties may include: Optimize on-site search functionality and digital navigation to improve content discoverability and relevance Implement and refine content personalization strategies to deliver targeted, user-specific digital experiences Utilize web analytics tools to monitor performance, generate actionable insights and guide strategic decisions Develop dashboards, reports and presentations to communicate user behavior trends and performance metrics to stakeholders Other duties as assigned
Unit URL | Communications & Media Relations – University of Idaho
Position Qualifications
Required Education | Bachelor’s Degree in business, marketing, communications, human experience design, digital design, digital marketing, user experience (UX) design, communications tech and design, communications technical or professional writing, information technology, computer science, data analytics, or a related field; four additional years of experience (for a total of six years) may substitute for a Bachelor’s Degree
Required Other | None
Additional Preferred | Technical Skills Familiarity with Google Tag Manager and digital analytics tools (e.g., Google Analytics) Basic knowledge of JavaScript or a similar scripting language
Experience Running A/B and multivariate tests and implementing personalized content strategies Working in a higher education or public sector environment
Knowledge Understanding of search engine optimization (SEO) Awareness of data privacy and governance practices
Physical Requirements & Working Conditions | None
Degree Requirement | Listed degree qualification is required at time of hire
Employee Category | Exempt
Pay Range | $74,464 annually or higher depending on experience
Type of Appointment | Fiscal Year
FTE | 1.0
Full Time/Part Time | Full Time
Funding |
A visa sponsorship is available for the position listed in this vacancy. | No
Posting Date | 07/17/2025
Closing Date |
Open Until Filled | Yes
Special Instructions to Applicants
The initial screening will be based on the content and completeness of your application and the materials submitted. Your “Letter of Qualification” should describe how your experience, training and education make you a viable and competitive candidate for this position. To be considered you must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant.
Priority consideration will be given to candidates who apply by 07/31/25.
Applicant Resources | https://www.uidaho.edu/human-resources/careers/applicant-resources
Background Check Statement | Applicants who are selected as final possible candidates must be able to pass a criminal background check.
EEO Statement | The University of Idaho is an equal employment opportunity employer, including veterans and individuals with disabilities.
- Resume/CV
- List of References
- Letter of Qualification
- * How did you hear about this employment opportunity?
- Academic Careers
- Association of Public and Land Grant Universities (APLU)
- Chronicle
- Disabled in Higher Ed
- HigherEd/Academic Impressions
- Higher Ed Jobs
- Idaho Department of Labor/Job Service including Job Central or Idaho Works (Idahoworks.gov)
- Indeed.com
- Inside Higher Ed
- Newspaper
- Other Venue
- Professional Listservs (Ex: NACUBO, AAAE, ISMC, etc.)
- University of Idaho Website
- University of Idaho Daily Register
- University of Idaho Employee
- Veterans in Higher Ed
- Word of Mouth
- * Were you referred to this employment opportunity by a current University of Idaho employee? If so, please provide their name and department.
(Open Ended Question)
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