Vice President Product, Consumer Engagement

🇺🇸 Remote - US

🕑 Full-Time

💰 $200,000 - $220,000

💻 Marketing

🗓️ January 6th, 2023

Higher Ed
At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:
The VP Product, Consumer Engagement owns nurturing and retaining learners throughout their lifelong learning journey. This role owns the platform experience for learner nurture, monetization, and retention for all 2U products, including degree, boot camp, executive education and open course offerings. This role spans multiple web properties, and is focused on creating a cohesive edX experience across all digital touch points, with a focus on edx.org, an educational marketplace with 45M learners and 4000 courses. The ideal candidate has experience in building consumer software on a global scale, with expertise in ecommerce, consumer communications, and personalization. S/he is an experienced senior product leader who combines a data-driven mindset, technical expertise with a strong passion for delivering best in class customer experiences. 

Responsibilities Include, But Are Not Limited To:
  • Drive product vision. Create product strategy and translate strategy into actionable roadmaps and requirements. Align internal and external stakeholders on priorities and roadmap.
  • Lead cross-functional teams of marketers, data scientists, designers and engineers to build highly leveraged platform foundations and product features aimed at retaining users and growing revenue.
  • Optimize the monetization strategy, inclusive of defining our consumer offerings and delivering the technical capabilities and integrated platform marketing to support them. 
  • Enhance the product offering to drive long term user retention through best-in-class user experiences and intrinsic value creation.
  • Manage and lead a team of product managers.

Things That Should Be In Your Background:
  • 10+ years of experience in product management with focus on direct to consumer.
  • Track record of building compelling consumer digital experiences driving increased engagement and monetization.
  • Experience managing, developing, and motivating a team, and creating or promoting a customer-centric culture.
  • Deep understanding of customer funnel analytics.
  • Strong experience influencing stakeholders across a global organization.
  • Experience driving learner engagement with multi-channel communication strategies, including email, web, app, and mobile push.
  • Experience owning and enhancing a global consumer ecommerce system.
  • Strong customer obsession: you enjoy obsessing over getting the customer experience right.
  • You earn trust with your direct team and stakeholders: you listen, you are inclusive, you treat others with respect, and you are willing to be vocally self-critical.
  • Hire and develop the best: you value coaching your team and developing leaders. You have a demonstrated track record of hiring strong talent and moving them through the organization.
  • Passionate self-starter, decisive and able to move with speed to implement ideas.
  • Data driven - you lean on data to make decisions and when you don’t have data, you search for customer anecdotes to gain insights.
  • Prior experience in education technology is a plus but not required.

Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 
  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Employee stock purchase plan
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is $200,000 to $220,000 with potential bonus and equity eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement
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At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

About 2U Inc. (NASDAQ: TWOU)
For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX
edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

Learn more at https://2u.com/careers/ 
#NoBackRow

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. 
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