Edtech.com's Summary

Curriculum Associates is hiring a VP, Growth Marketing to develop and lead integrated marketing strategies across the full customer lifecycle. The role involves driving demand generation, increasing customer lifetime value, optimizing digital channels, leveraging data for performance improvements, and building a high-performing team while collaborating across departments.

Highlights

Develop and execute end-to-end growth marketing strategies focused on awareness, lead generation, conversion, retention, and renewals.
Lead digital marketing channels including web, email, paid media, SEO/SEM, social, and geo-targeting with an emphasis on experimentation and personalization.
Use data analytics and A/B testing to monitor performance and refine marketing strategies.
Manage and mentor a collaborative team fostering creativity and continuous improvement.
Oversee marketing operations and technology stack, ensuring efficient lead-to-opportunity workflows.
Control the growth marketing budget and make data-driven investment decisions to maximize ROI.
Required skills include success in integrated marketing strategy, strong analytics, CRM and marketing automation platform experience, and leadership of marketing teams.
Minimum 10 years in digital marketing and demand generation with 5+ years in senior leadership roles.
Experience in education, edtech, or mission-driven B2B2C sectors is preferred.
Salary range is $149,500 - $275,500 plus bonus eligibility; benefits include medical, dental, vision, 401k with employer match, paid holidays, and flexible vacation policy.

VP, Growth Marketing Full Description

VP, Growth Marketing

US MA Remote

Full time

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.

The VP of Growth Marketing will develop and lead integrated strategies across the full customer lifecycle, from awareness and acquisition to retention and advocacy. Reporting to the SVP of Marketing, this person will drive demand generation, increase lifetime customer value, and scale our impact with integrity. This role calls for a strategic, data-driven leader who can connect big-picture vision to execution, build and empower high-performing teams, and collaborate deeply across the organization to meet ambitious goals, all while staying grounded in our mission to support educators and students.

The Impact You'll Have:

Lifecycle Marketing Strategy

Own the development and execution of end-to-end growth strategies, driving awareness, lead generation, conversion, retention, and renewals.
Align lifecycle efforts closely with Product Marketing, Sales, Customer Success, and Enablement teams.

Digital Channel and Campaign Optimization

Lead strategy and performance across digital marketing channels (web, email, paid media, SEO/SEM, social, geo) to drive measurable outcomes and ROI.
Use experimentation, segmentation, and automation to increase personalization and efficiency.
Oversee the development of integrated campaigns and programs that engage new audiences and deepen relationships with current customers.

Analytics & Performance

Leverage data to monitor performance, identify insights, and continuously refine strategies.
Drive a test-and-learn culture using A/B testing and conversion optimization.
Build clear reporting frameworks to share marketing impact across the business.

Team Leadership & Culture

Manage and grow a high-performing, collaborative, and empowered team.
Foster a culture of experimentation, creativity, and continuous improvement.
Provide mentorship and support to ensure team members grow in impact and confidence.

Marketing Operations & Technology

Oversee marketing operations and the technology stack in close partnership with IT.
Serve as the process owner for Lead to Opportunity workflows, ensuring seamless lead qualification and handoff to Sales.
Create scalable, efficient processes that drive long-term growth.

Budget & Investment Planning

Manage the growth marketing budget, allocating resources toward high-ROI initiatives.
Make data-informed recommendations for future investments that maximize reach and impact.

What We're Looking For:

Required Job Skills and Abilities:

Demonstrated success in building and scaling integrated marketing strategies in a complex or matrixed organization
Strong analytical skills with the ability to translate data into actionable insight
Experience with CRM and marketing automation platforms, lead funnel optimization, and campaign attribution
Proven success leading, mentoring, and developing high-performing teams

Required Education and Experience:

10+ years of experience in leading in digital marketing, demand generation, customer life-cycle marketing, ABM
5+ years of experience in a senior marketing leadership role
Experience in education, edtech, or mission-driven B2B2C industries is a strong plus
Bachelor’s degree or equivalent work experience

Benefits and Pay Range:

Pay Range – This role’s range is $149,500 - $275,500 The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.

Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.

Travel: <15%

Working Environment: Typical office environment.

Classification: Exempt

People Manager/Individual Contributor: People Manager

Hours: 40

Background Check and Frequency: Basic and credit

Hours and Frequency of Mandated Sexual Harassment Training: requirements based on Ethena requirements for individual contributors and managers.

The application window will close July 11th and is subject to change based on applicant volume.

Original Job Description