Edtech.com's Summary

Risepoint is hiring a Vice President of Marketing Technology to lead the strategy and development of their marketing technology portfolio. This role involves setting the vision for digital marketing products, managing the technology stack across multiple brands, and driving AI-enabled innovation to attract and engage prospective students internationally. The VP will also oversee a cross-functional team, ensure scalable and secure solutions, and align marketing technology initiatives with business goals.

Highlights

Lead and mentor a cross-functional team including product managers, engineers, and analysts in marketing technology solutions.
Define and execute a marketing technology strategy emphasizing composable DXP components and AI-first approaches.
Own technology stack management for CMS, campaign automation, analytics, personalization, SEO, and AEO supporting 100+ brands.
Act as chief solution architect, balancing pragmatic and innovative solutions with scalable, secure platforms.
Apply advanced AI technologies to automate website creation and enhance discoverability in AI tools.
Manage functional budgets and vendor relationships ensuring ROI on third-party marketing technologies.
Qualifications include 15+ years in engineering/architecture, 10+ years in multi-brand Martech leadership, and expertise in MACH-style composable ecosystems.
Required technical knowledge includes CMS, DXP platforms, digital asset management, Salesforce, Wordpress, Tealium, Fullstory, AI/ML marketing platforms like Jasper and Writer.
Experience working in higher education environments and driving enterprise digital transformation.
Comprehensive benefits include PTO, medical/dental/vision coverage, retirement plan with company match, paid parental leave, wellness programs, and tuition reimbursement.

VP, Marketing Technology Full Description

VP, Marketing Technology

US - Remote

Full time

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Business Technology organization delivers scalable, secure, and innovative digital products across all aspects of the student journey, collaborating cross-functionally to meet the Risepoint strategic goals.

Job Summary

The Vice President of Marketing Technology (VP, Martech) is a strategic, cross-functional leader who brings an AI and architecture mindset to Risepoint’s Marketing technology portfolio. The VP of Martech sets the vision, strategy, and iterative roadmap for Risepoint’s digital marketing products which inform and attract prospective students. This leader owns the technology stack supporting the full product lifecycle – research, prioritization, design, development, launch, measurement and continuous optimization across CMS, campaign automation, analytics, personalization, SEO, and AEO. In support of the North American, UK and Australian regions, the VP of Martech ensures every product is scalable, secure, high performing, and outcome driven, delivering measurable growth and ROI while elevating awareness, acquisition, and engagement throughout the student journey.

We are seeking a transformational leader with expertise in building and launching AI solutions, as well as supporting marketing technology systems for multiple brands (100+). This leader will apply an AI-first mindset to reimagine how technology can be used to transform Risepoint. This includes looking at opportunities to automate the creation of websites using AI tools, templates, and workflows, and build systems to enable discoverability in AI tools.

Key Duties and Responsibilities

Lead, mentor and grow a cross-functional team of product managers, engineers, product owners, scrum masters, and analysts in the overall creation and management of marketing technology solutions used by our marketing teams to educate and attract prospective students.
Define and lead an innovative marketing technology strategy and roadmap, with an emphasis on composable DXP components to complement traditional DXPs and create best-in-class capabilities while ensuring the platform is designed for flexibility, security, automation, and resilience. Ensure the systems support easy creation and maintenance of multiple brands (100+).
Ensure alignment between technology choices and business value, focusing on solutions that are fit-for-purpose and enable organizational agility. Ensure the Martech ecosystem enables higher organic search, discoverability in AI tools, and other sources to support growth with lower marketing costs.
Act as the chief solution architect for complex, cross-functional initiatives, advising on architectural design, guiding architectural decisions across DXP components, with the ability to dive deep into architectural tradeoffs while guiding the implementation team and ensuring the Martech stack evolves to meet enterprise needs. Build architectures that are pragmatic, cost-effective, and timely, avoiding overly complex or “perfect” systems that delay business outcomes.
Drive AI-first strategy in Martech by staying at the forefront of AI advancements in marketing technology, guiding the organization on what’s possible today, and building toward future opportunities.
Align process and engineering practices, and technical execution with business priorities and marketing outcomes to ensure the successful execution of prioritized initiatives.
Build stakeholder relationship and leverage stakeholder insights and business objectives to establish priorities and translate them into goals for the Martech teams.
Manage functional budgets and vendor relationships, ensuring third-party solutions deliver measurable ROI.
Ensure automation, security, and resilience are built into the MarTech product features.

Additional Position Responsibilities

Play a prominent role the Risepoint student journey transformation as well as the digital transformation of the enterprise. Act as a strategic ambassador for Business Technology, representing the function in Marketing and Partner leadership forums. Build credibility and trust by communicating the tech product value proposition and operating model to external stakeholders and Partners, offering insights that enhance understanding and drive shared outcomes.
May engage directly with Partners to offer insights into how we operate that can have downstream effects. Collaborate with Marketing and Technology teams to ensure alignment during times of change. Cultivate strong cross-functional partnerships across Business Technology (BT), Marketing & Ops, and international business units, ensuring alignment on shared business goals and outcomes. Drive collaborative development initiatives and lead coordination efforts that span multiple functions to improve enterprise-wide delivery and execution.
Oversees functional budgets and external resource allocations, including contractor and vendor spend. Drives performance accountability and ensures strategic utilization of third-party partnerships to maximize ROI.
Be a pragmatic innovator by focusing on what’s “good enough” to deliver value fast while balancing long-term sustainability.
Have a unique blend of strategic vision, technical depth, and hands-on leadership by operating at both the macro architecture and roadmap level and micro (system-level design, solution trade-offs) levels, balancing pragmatism with innovation.

Travel Required

As necessary based on enterprise needs

QUALIFICATIONS

Bachelor’s or Master’s degree
Computer Science, Business, Marketing, or equivalent experience
15+ years Engineering / Architecture with 10+ years in multi-brand MarTech leadership
Deep knowledge of marketing technology stacks, CMS, and DXP platforms with proven hands on experience in MACH-style composable ecosystems with practical experience in CMS, personalization, experimentation, CDP and analytics. Demonstrated experience in solution architecture with hands-on ability to evaluate and guide platform decisions
Experience applying AI in Martech (e.g., content creation, personalization, automation, intelligence); not just evaluating tools but leading successful deployments of AI-driven Martech capabilities.
Digital Asset Management systems
Familiarity with Wordpress, Salesforce, Tealium, Fullstory, Devops, AI/ML marketing platforms (e.g., Jasper, Writer)
Experience driving transformation in enterprise setting

Skills/Knowledge/Abilities

Required / Preferred

Strategic technology planning

Detail oriented with analytical and problem-solving skills

MACH-style Composable MarTech stack expertise

Strong vendor management and partnership

Agile methodology and product lifecycle management

Team leadership & mentoring

Communication & stakeholder engagement

Higher education environment

Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Original Job Description