VP of Brand and Creative Strategy

• B2C: Pre-law students, LSAT candidates, law students, bar exam takers, SQE candidates, paralegals, and legal and tax professionals pursuing CLE and CPE
• B2B: Law firms, law schools, and legal organizations seeking training and development solutions for their teams

• Own the BARBRI brand: its vision, voice, aesthetic, values, and mission — internally and externally across all markets and segments.
• Develop and execute brand strategies that drive measurable growth in awareness, conversion, and market share across B2C and B2B audiences.
• Spearhead compelling brand awareness campaigns across digital (social, web, CTV, display ads, email) and print/traditional channels and ov ersee any brand agency partnerships.
• Lead competitive brand positioning across BARBRI’s full portfolio: LSAT prep, law school study aids and casebooks, bar prep, SQE prep, and CLE.
• Evolve and steward BARBRI’s Brand Guidelines, ensuring consistency and relevance across all channels, geographies, and segments.
• Oversee public relations and communications strategy to protect and amplify BARBRI’s reputation as the trusted leader in legal education in collaboration with executive leadership and PR partners.
• Manage brand budget, partnering with the CMO on strategic investment decisions.

• Lead creative strategy for all marketing campaigns, content, and communications — ensuring innovation, impact, and brand alignment.
• Translate business goals and product value propositions into compelling narratives and visuals that resonate with diverse audiences across the buying funnel.
• Champion CRO best practices across marketing channels, ensuring creative drives not just awareness but action.
• Collaborate with product, UX, paid media, and sales teams to create integrated brand experiences that convert.
• Oversee and protect brand and licensed assets, including photography, video, and working files.

• Partner with product and marketing leaders to develop brand strategy for new product launches and market expansions, including international markets.
• Identify and activate emerging trends, channels, and technologies — including AI-powered tools — to enhance brand presence and creative output.
• Lead integrated marketing campaigns spanning digital, social, and traditional media to achieve business objectives.
• Partner with the data and analytics team to measure brand and creative effectiveness, using insights to continuously optimize strategy.

• Build, inspire, and lead a high-performing brand and creative team across copywriting, design, video and animation, organic social, and project management.
• Foster a culture of creative excellence, agility, AI-adoption, experimentation, and accountability.
• Manage and develop direct reports with a focus on output quality, professional growth, and team culture.
• Manage relationships with external agencies, freelancers, and vendors to ensure quality and brand alignment.

• Copywriters
• Print and digital graphic designers
• Video and animation specialist
• Organic social media manager
• Jira project manager

• Bachelor's degree in Marketing, Communications, Brand Design, or related field; Master’s degree preferred
• 10–15+ years in brand strategy, creative direction, or marketing leadership in education, legal, professional services, or SaaS
• Demonstrated track record of growing brand awareness, market share, and conversion — not just maintaining brand consistency
• Experience leading brand strategy across both B2C and B2B audiences
• Familiar, willing and curious about emerging AI tools for ABC (Assessment, Business, and Content). Lead the next chapter of using new and AI-embedded tools (Adobe, Canva, etc) to significantly scale creative output.
• Experience in or strong familiarity with global markets; understanding of cultural nuances and international brand dynamics (SQE/UK market experience a plus)

• A brand builder’s instinct: you see market opportunity where others see consistency exercises
• Strong visual and editorial sensibility and art direction — you can direct great work and recognize it
• Exceptional communication and storytelling skills, with the ability to inspire teams and align executives
• Data fluency: you use analytics and consumer testing to make creative decisions, not just validate them
• Highly organized, with the ability to manage multiple priorities and pivot quickly in a fast-moving environment

• Creative: Adobe Creative Suite, Canva
• Strategic Prototyping: Claude
• Business: Microsoft Office
• Project Management: Jira, Monday
• AI Productivity: Jasper, Claude, Adobe Firefly, etc
• Video storyboarding and editing experience a plus

• Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
• Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
• Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
• Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
• Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
• Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
• Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
• And More!