Chess.com
VP of Growth Marketing (Focus: Mobile Game MAU)
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ March 27th, 2024
CRM Demand Gen Mobile App[NOTE: We have had a lot of applicants for this role. We are specifically looking for a candidate who has demonstrated hands-on experience in growing MAU of mobile game / consumer app through CRM, product engagement, and retention. We are not looking for general marketing leader without those tactical experiences at this time. Thank you!]
About Us
Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.
We are a team of 700+ fully remote people in 50+ countries working hard to serve the global chess community. We are also growing fast, with more than 150 million players and a large base of happy premium subscribers.
We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.
About this role
Chess.com is looking for an experienced leader to run our version of Marketing. Historically Chess.com has had a somewhat non-traditional marketing strategy (especially for a “gaming/app” company): have a great product, make awesome content, work with amazing creators/partners, follow best-practices in SEO/ASO, and be the place where people looking for chess end up. We have NOT done paid/CAC marketing, and intend to keep it that way (we’ve tried, the ROI is bad, and we dominate search so much it just has the pizza coupon problem). Your role will span everything from top-of-funnel to product/content marketing to CRM to partnerships. Everything Chess.com does involves marketing of some kind and you will work cross-functionally to guide, deliver, and measure our growth. You will specifically be responsible for growing MAU in our core Chess.com.
What you will do
- Drive growth through top of funnel, product engagement, and CRM that you have used before in other gaming and consumer apps
- Gain visibility into our top-of-funnel strategies to help us understand effectiveness
- Coordinate product and content marketing as we better educate our users about what we offer
- Leverage our CRM and other tools for engagement and education
- Help grow Chess.com, Chessable, ChessKid, Dr. Wolf, and Kingdom Chess
What you will NOT do
- Have a budget for PPC and CAC
- Direct a Super Bowl ad
- "Brand" advertising
- Build a new team
Preferred skills & experience
- 7+ years in product, content, and/or demand-generation marketing
- 3+ years in CRM and engagement marketing
- Strong collaboration and communication skills working in a fully distributed team
- Sense of ownership and responsibility
