Wright State University
Web Content Writer
🇺🇸 Dayton, OH
🕑 Full-Time
💰 $55K
💻 Marketing
🗓️ September 8th, 2025
Edtech.com's Summary
- Craft and edit high-quality web content aligned with institutional priorities and brand standards.
- Manage, build, and maintain web pages within content management systems such as Drupal and WordPress.
- Optimize content for AI, SEO, ADA compliance, and perform quality assurance and user testing.
- Collaborate with internal departments to develop impactful stories and maintain editorial consistency.
- Require proficiency in digital marketing, SEO, UX, CMS, and excellent writing and storytelling skills.
- Bachelor’s degree in related fields and 2–5 years of professional experience in digital writing, content strategy, or journalism are required.
- Preferred skills include HTML, CSS, Google Analytics, WCAP accessibility standards, AP style, and basic visual content creation.
- Salary minimum: $55,000 annually; position is full-time (100% FTE).
- Department: Office of Marketing; focused on prospective and current students as the primary audience.
- Strong project management and interpersonal communication skills are essential to manage multiple projects and collaborate effectively.
Web Content Writer Full Description
Faculty Rank or Job Title | Web Content Writer
Job Category: | Administrative (exempt/non-exempt)
Department | Office of Marketing
EEO number: | 25P364
Position FTE | 100%
Minimum Annual or Hourly Rate | 55,000
Salary Band: | UC S04
Job Summary/Basic Function: | The Web Content Writer crafts engaging content that elevates the university’s website to inspire prospective and current students to engage with Wright State. This writer will play a key role in strengthening brand awareness, supporting recruitment and reputational goals, and enhancing the overall web experience. The role also supports the university’s web strategy by responding to web requests, maintaining content in the content management system (CMS), and conducting quality assurance reviews for accessibility, formatting, and functionality.
Minimum Qualifications | Bachelor’s degree in professional technical writing, communications, English, marketing, journalism, or a related field. 2–5 years of professional experience in digital writing, content strategy, or journalism Excellent writing, editing, and storytelling skills with attention to voice, tone, and grammar. Proven ability to create engaging and persuasive website content, ensuring consistency with brand and messaging guidelines. Proficient with digital marketing best practices including AI, SEO, UX, and content management systems (e.g., Drupal, WordPress). Ability to manage multiple projects, meet deadlines, and adapt writing style for different audiences. A collaborative mindset and strong interpersonal communication skills.
Preferred Qualifications | Demonstrated expertise in developing comprehensive, compelling cases that communicate program benefits and distinctive features for higher education audiences. Working knowledge of HTML and CSS. Experience using analytics tools (e.g., Google Analytics) to inform content strategy. Experience with accessibility standards (e.g., WCAP), web usability principles, content structure, mobile-first, and responsive web design. Knowledge of AP style. Basic visual content creation (e.g., Canva, Adobe Creative Suite) is a plus. Experience in higher education.
Essential Functions and percent of time: | Write and edit high-quality content for the university websites. (40%)
Develop clear, engaging, and persuasive messaging that aligns with institutional priorities and resonates with diverse audiences. Partner with internal departments to identify impactful stories to promote on web pages. Translate complex academic and institutional topics into accessible, audience-friendly content. Ensure all content adheres to brand voice, tone, and editorial standards.
Build, edit, and maintain pages within the CMS (40%)
Build, edit, and maintain pages within the CMS, ensuring brand, accessibility, and formatting standards are met. Web content updates, troubleshoot issues and collaborate with team members and partners to resolve efficiently. Monitor recurring issues and recommend improvements to increase editor success. Develop and maintains user-friendly support documentation and guides for content editors. Track frequently asked questions and updates materials to reflect evolving CMS workflows and expectations.
Optimize content for AI, search engines, and accessibility (SEO and ADA compliance). (10%)
Contribute to editorial calendars, content audits, and strategic content planning. Monitor content performance and recommend data-driven improvements. Quality assurance and testing. User testing and feedback.
Other duties as assigned (10%)
Write and speak effectively, clearly communicate and collaborate with peers, leadership teams, and clients. Effectively handle creative project management with internal partners and respond to all requests and communications in a timely and thorough manner. Strong project management skills; manage multiple projects simultaneously.
Essential Functions and percent of time (cont'd): |
Non-Essential Functions and percent of time: |
Working Conditions |
Special Instructions to Applicants |
Posting Date | 09/05/2025
First Consideration Date: | 09/15/2025
Closing Date |
Open Until Filled | Yes
- * How did you hear about this position at Wright State University? Please check all that apply.
- WSU Careers website
- Academic Careers
- Academic Keys
- Chronicle
- Diversity in Higher Ed
- Diverse Issues in Higher Ed
- HBCU
- Higher Ed Jobs
- Inside Higher Ed
- Social Media
- Personal referral
- Women in Higher Ed
- Other
- Job Fair or Hiring Event
- Resume/CV
- Cover Letter
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