Edtech.com's Summary

Touro University California is hiring a Web Experience Specialist. The role focuses on maintaining the university's web system to enhance recruitment, fundraising, and marketing efforts by managing website operations, supporting digital campaigns, optimizing user experience, and assisting with analytics reporting. The specialist collaborates with marketing staff to publish content, improve site performance, and ensure compliance with accessibility and branding standards.

Highlights

Maintain university website and digital properties for accuracy, functionality, accessibility, and brand consistency.
Build and manage landing pages for enrollment and advancement campaigns.
Collaborate with marketing to publish campaign content and implement SEO and optimization improvements.
Publish and update web content while providing technical guidance to contributors.
Monitor web analytics to support reporting and recommend data-driven improvements.
Ensure compliance with ADA accessibility, privacy standards, and institutional policies.
Required skills include Google Analytics, SEMrush, HTML, Adobe Creative Cloud, JavaScript, CSS, and CMS tools.
Bachelor’s degree in Web Development, Digital Marketing, Communications, or related field with 2–4 years web management experience.
Experience in higher education environment preferred; strong project management and collaboration skills essential.
Salary range: $70,304 to $72,114 per year.

Web Experience Specialist Full Description

Overview:

The Web Experience Specialist supports the performance, usability, and daily operation of the university’s web system in alignment with recruitment, fundraising, alumni engagement, and institutional marketing initiatives. This role collaborates closely with Advancement marketing staff to deploy digital campaigns, maintain web content, optimize user experience, and support analytics reporting that advances institutional growth objectives.

Responsibilities:

Website Operations & Maintenance

Maintain the university website and related digital properties to ensure accuracy, functionality, accessibility, and brand consistency.
Implement approved updates to site architecture, navigation, and page structures supporting marketing and advancement priorities.
Conduct routine site audits to identify performance, usability, and content improvement opportunities.

Campaign & Landing Page Support

Build and maintain landing pages supporting enrollment, advancement campaigns, and institutional initiatives.
Partner with the Marketing Strategy & Content Coordinator to publish campaign content according to the institutional editorial calendar.
Assist in implementing SEO, page optimization, and conversion-focused design improvements.

Content Deployment & Workflow Collaboration

Publish and update website content within established turnaround timelines.
Provide technical guidance to approved content contributors across departments.
Maintain documentation of publishing workflows and digital content standards.

Analytics & Reporting Support

Monitor website analytics including traffic, engagement, and conversion indicators.
Assist in preparing monthly performance summaries supporting Advancement leadership.
Recommend data-informed improvements to enhance digital engagement and campaign outcomes.

Compliance & Standards

Support website accessibility compliance (ADA), privacy standards, and institutional publishing policies.
Ensure adherence to institutional branding and digital governance guidelines.

Qualifications:

Bachelor’s degree in Web Development, Digital Marketing, Communications, or related field.
2–4 years of experience managing websites, CMS platforms, or digital content systems.
Familiarity with analytics platforms, SEO practices, and user experience optimization.
Strong organizational and cross-functional collaboration skills.
Strong operational knowledge of Google Analytics, SEMrush, HTML, Adobe Creative Cloud, JavaScript, Cascading Style Sheets (CSS), and CMS administrative tools. (Required)
Strong project management experience including time spent planning, leading, directing, and managing successful projects.
Unquestioned integrity and a commitment to nurturing an academic environment that welcomes people of diverse backgrounds and experiences and promotes their full development. (Required)
Strong relationship-building, communication, and collaboration skills to work with and engage multiple and diverse constituencies. (Required)
A broad understanding of different student recruitment and marketing strategies. (Required)
Experience working in a higher education or college/university environment. (Preferred)

CORE COMPETENCIES: identify the behavior an employee is expected to demonstrate.

Digital execution excellence
Attention to detail and accuracy
Collaborative workflow management
Data-informed optimization
Project accountability
Excellent oral, written, and interpersonal communication skills.
Excellent organizational and teamwork skills.

Maximum Salary: USD $72,114.00/Yr. Minimum Salary: USD $70,304.00/Yr.

Original Job Description

Overview:

Website Operations & Maintenance

Maintain the university website and related digital properties to ensure accuracy, functionality, accessibility, and brand consistency.
Implement approved updates to site architecture, navigation, and page structures supporting marketing and advancement priorities.
Conduct routine site audits to identify performance, usability, and content improvement opportunities.

Campaign & Landing Page Support

Build and maintain landing pages supporting enrollment, advancement campaigns, and institutional initiatives.
Partner with the Marketing Strategy & Content Coordinator to publish campaign content according to the institutional editorial calendar.
Assist in implementing SEO, page optimization, and conversion-focused design improvements.

Content Deployment & Workflow Collaboration

Publish and update website content within established turnaround timelines.
Provide technical guidance to approved content contributors across departments.
Maintain documentation of publishing workflows and digital content standards.

Analytics & Reporting Support

Monitor website analytics including traffic, engagement, and conversion indicators.
Assist in preparing monthly performance summaries supporting Advancement leadership.
Recommend data-informed improvements to enhance digital engagement and campaign outcomes.

Compliance & Standards

Support website accessibility compliance (ADA), privacy standards, and institutional publishing policies.
Ensure adherence to institutional branding and digital governance guidelines.

Qualifications:

Bachelor’s degree in Web Development, Digital Marketing, Communications, or related field.
2–4 years of experience managing websites, CMS platforms, or digital content systems.
Familiarity with analytics platforms, SEO practices, and user experience optimization.
Strong organizational and cross-functional collaboration skills.
Strong operational knowledge of Google Analytics, SEMrush, HTML, Adobe Creative Cloud, JavaScript, Cascading Style Sheets (CSS), and CMS administrative tools. (Required)
Strong project management experience including time spent planning, leading, directing, and managing successful projects.
Unquestioned integrity and a commitment to nurturing an academic environment that welcomes people of diverse backgrounds and experiences and promotes their full development. (Required)
Strong relationship-building, communication, and collaboration skills to work with and engage multiple and diverse constituencies. (Required)
A broad understanding of different student recruitment and marketing strategies. (Required)
Experience working in a higher education or college/university environment. (Preferred)

CORE COMPETENCIES: identify the behavior an employee is expected to demonstrate.

Digital execution excellence
Attention to detail and accuracy
Collaborative workflow management
Data-informed optimization
Project accountability
Excellent oral, written, and interpersonal communication skills.
Excellent organizational and teamwork skills.

Maximum Salary: USD $72,114.00/Yr. Minimum Salary: USD $70,304.00/Yr.

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Edtech.com's Summary

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