Edtech companies create the tools and materials that help people learn. There are roles in sales, marketing, and customer success — often working directly with school districts, higher-ed administrators, or HR and training leaders.
If you’re technical, there’s always demand for engineers, designers, and product managers to build products. If your background is in education or curriculum, you’ll find opportunities to design learning experiences, assessments, and content that drive real impact in classrooms and workplaces.
Udacity is an online education company focused on providing job-relevant, skills-based learning primarily in fields like data science, AI, programming and autonomous systems. Their programs emphasizes project-based learning, industry partnerships, and credentials (_i.e._ Nanodegrees) to help learners prepare for or advance in careers. While they originally started as a MOOC, they've moved towards structured career-oriented programs.
MasterClass offers video courses taught by experts from across business, writing, food, arts, science, and sports. For a monthly subscription fee, customers get access to more than 150 classes with short lessons, class guides, and hands on projects available on web and mobile. The company has over 2 million subscribers and is known for its high-quality production and celebrity instructors.
2U is an education company that operates as an Online Program Manager (OPM), partnering with nonprofit colleges and universities to design, deliver, and support online degree and non-degree programs.
In 2021, 2U acquired edX ( ~$800mm). edX was founded in 2012 by Harvard University and Massachusetts Institute of Technology to make high-quality university courses accessible worldwide. At the time of the acquisition, edX had over 39 million global learners and offered more than 3,000 courses across its partner institutions. edX continues to provide free and paid courses, boot camps, professional certificates, and full undergraduate and graduate degrees.
In 2024 2U completed a Chapter 11 restructuring and now operates as a privately held company.
Kajabi helps creators and small businesses build and sell online courses, memberships, and coaching programs. Kajabi’s platform lets users create content, market to customers, take payments, and manage their business in one place with added AI tools to speed up content creation. More than 100,000 creators use Kajabi, and they have earned over 10 billion dollars from more than 150mm users.
Paper provides online tutoring and writing support for students. Schools partner with Paper to give students unlimited access to live tutoring for homework help, essay feedback, and core subjects like math, English, and science.