Liberty University
Academic Marketing Specialist - School of Divinity
Canva
Edtech.com's Summary
Liberty University, Inc. is hiring an Academic Marketing Specialist for the School of Divinity. The specialist will lead the creation, enhancement, standardization, and effective delivery of academic information and will manage website and social media presence to promote the school’s vision and academic offerings. The role involves collaborating with internal and external partners to drive engagement, develop marketing content, and support strategic communications.
Highlights
- Promote special events for the Center for Apologetics & Cultural Engagement and the School of Divinity.
- Assist the Dean and Associate Dean with staying informed on theological and ministry training trends.
- Research enrollment trends for the School of Divinity and specific areas within the school.
- Coordinate with partners to drive website traffic, acquire subscribers, and generate leads.
- Integrate digital marketing with non-digital communication efforts.
- Develop content for social media, event publications, websites, and other channels; provide copyediting and proofreading.
- Collaborate with leadership and marketing project coordinators to meet project objectives.
- Manage and update web content for the School of Divinity website, and work closely with web teams to ensure functionality and accuracy.
- Support earned media opportunities and special project development under direction of the Associate Dean.
- Minimum qualifications include one year of social media management experience and proficiency with graphic design software such as Canva or Adobe Illustrator.
Academic Marketing Specialist - School of Divinity Full Description
The function of the Academic Marketing Specialist is to lead the creation, enhancement, standardization, and the effective delivery of information with the School of Divinity relating to academic services and degrees to both internal and external audiences. This position is also responsible for helping the School of Divinity message their vision through websites and other communication mediums to achieve business objectives. He/She will play a vital role in developing, maintaining and continually improving an effective academic website presence, social media presence and strategic messaging, amongst other duties.
Essential Functions and Responsibilities
- Promotion of special events for the Center for Apologetics & Cultural Engagement and the School of Divinity at large.
- Aid the Dean and Associate Dean in staying current with theological and ministry training trends and new opportunities.
- Research enrollment trends related to overall SOD and with specific insight for designated areas within the school.
- Liaison with internal and external partners to drive and engage traffic, acquire and retain subscribers and generate inquiries (leads).
- Integrate digital communications and marketing with existing non-digital communication and marketing efforts.
- Develop content for social media, SOD events publications, websites, and other communication channels. Provide copyediting and proofreading assistance.
- Participate in planning and strategic development of messages through regular meetings, interactions, and collaboration with the Dean, Associate Dean and other colleagues as necessary.
- Work closely with the marketing project coordinator to ensure content meets the goals of the requested project.
- Ensure division-wide understanding of and adherence to updated policy.
- Support and coordinate efforts for proactive/earned media opportunities.
- Assist with the development of special projects and project management under the direction of the Associate Dean.
- Manage, edit, and develop web content for the SOD website, and work closely with Web Content and the Web Development team to ensure all digital platforms are working properly, and displaying correct and current information.
- Other duties as assigned.
Qualifications and Credentials
Minimum Qualifications
- 1+ year of social media management
- Experience with graphic design software (Canva, Adobe Illustrator etc.)
Time Type
Full time
Location
Onsite
Onsite
The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University's hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the "religion" component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.
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