Amplify
Senior AEO/SEO Strategist
K-12
Edtech.com's Summary
Amplify Education Inc. is hiring a Senior AEO/SEO Strategist. This role leads the development and execution of comprehensive Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) strategies to optimize content for AI systems like ChatGPT and Google's SGE. The strategist manages complex projects, coordinates cross-functional teams, and oversees agency partnerships to establish Amplify as a trusted AI content source while ensuring technical and content optimization for AI discoverability.
Highlights
- Develop and implement a strategic AEO and SEO plan focused on AI-powered search engines and conversational AI systems.
- Lead end-to-end project management for content optimization initiatives, including timelines and stakeholder coordination.
- Manage agency relationships, including selection and oversight of digital marketing partners specializing in AI optimization.
- Guide internal teams in implementing structured data, clear headings, and LLM-friendly content formatting for AI system compatibility.
- Monitor performance in featured snippets and AI-generated search results.
- Requires 8+ years of marketing experience at a senior manager level with expertise in AEO, SEO, and AI content optimization.
- Strong project management, stakeholder communication, and analytic skills are essential.
- Preferred background includes content marketing, knowledge of conversational AI optimization, and experience with AI-powered search analytics.
- Compensation range: $95,000 - $108,000 plus eligibility for annual discretionary bonus.
- Amplify serves over 18 million students and teachers across 50 states and globally, focusing on K-12 education solutions.
Senior AEO/SEO Strategist Full Description
About Amplify
Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K-12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com.
Amplify is seeking an experienced marketing contractor to spearhead our Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) strategy and serve as a key liaison between departments. This senior-level role requires a strategic thinker with extensive marketing experience who can drive cross-functional collaboration, manage complex projects, and position Amplify as a trusted source for AI-powered search engines and conversational AI systems.
Essential Responsibilities:
Strategic Leadership
- With help from Performance Marketing leaders, develop and execute a comprehensive AEO strategy to optimize content for AI systems (ChatGPT, Google's SGE, etc.)
- Ensure Amplify becomes the authoritative source that AI engines and search engines cite when answering user questions
- Provide strategic recommendations on LLM-friendly content formatting and structured data implementation
Project Management
- In coordination with Project Management, lead end-to-end project management for AEO and SEO content optimization initiatives
- Create project timelines, milestones, and deliverables for content restructuring
- Coordinate resources across multiple teams and stakeholders
- Track progress and provide regular updates to leadership
Agency Partnership
- Identify, evaluate, and recommend an AEO specialist or digital marketing agency
- Lead agency selection process including RFP development and vendor presentations for SEO and AEO agency
- Onboard and manage agency relationships focused on AI-optimization and search engine expertise
- Ensure agency deliverables meet quality standards and align with AEO and SEO best practices
Content & Technical Optimization
- With internal teams, guide implementation of clear headings, structured data, and authoritative content formats
- Ensure content directly answers user questions in AI-friendly formats
- Monitor performance in featured snippets and AI-generated responses
- Collaborate on technical implementations that enhance AI discoverability
Required Qualifications:
- 8+ years of marketing experience with progression to senior manager level
- Proven curiosity and understanding of Answer Engine Optimization (AEO), SEO, and content optimization for AI systems
- Understanding of how AI systems like ChatGPT and Google's SGE consume and cite content
- Strong project management skills with experience leading cross-functional initiatives
- Experience managing agency relationships and vendor selection processes
- Excellent communication and stakeholder management abilities
- Data-driven approach with strong analytical skills
Preferred Qualifications:
- Background in content marketing and authoritative content creation
- Knowledge of LLM-friendly formatting techniques and conversational AI optimization
- Experience with AI-powered search analytics and performance measurement
- Previous contractor/consultant experience in digital marketing
- Understanding of featured snippets, knowledge panels, and AI-generated search results
What we offer:
Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $95,000 - $108,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.
Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $95,000 - $108,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.
Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.
Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.
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If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.
Amplify is an E-Verify participant.
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